But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop. For example, this content marketing white paper template contrasts two cool corporate blue accents:
White paper examples we’ll cover (click to jump ahead):
Businesses write white papers for a number of reasons. It’s a great document to showcase a company’s expertise in the field and to win over investors. A white paper can also be used for marketing purposes and brand awareness.
1. Create an eye-catching white paper cover page
2. Highlight key takeaways to summarize the information in your white paper template
Pro Tip: Not sure which template is right for your use case? Venngage has a massive catalog of 500+ professional and engaging templates you can customize today. No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates.
3. Incorporate photos in your white paper layout which resemble your target users.
Account Information
Username must be unique. Password must be a minimum of 6 characters and have any 3 of the 4 items: a number (0 through 9), a special character (such as !, $, #, %), an uppercase character (A through Z) or a lowercase (a through z) character (no spaces).
TechRepublic’s Resource Library is the web’s largest directory of free vendor-supplied technical content. Take advantage of the library’s white papers on an array of topics, from Big Data to cloud computing, mobility to security.
blank dell test
asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract asbtract
Is Your Data Ready for AI?
As tech and business leaders envision new AI experiences that accelerate transformation and business growth, it is on you to bring that vision to life through an AI-first data strategy. This eBook details eight steps to creating a data strategy that embodies an AI-first mentality. Learn how to master the transience of data in AI .
Is Your Tech Ready For Customer Obsession?
Setting your organization on the path to customer obsession means modernizing, consolidating, and simplifying your tech stack. This includes sifting through the sea of emerging technologies to identify which will be most effective in delivering an exceptional customer experience. Shifting your technology portfolio to win, serve, and retain customers is not a quick fix. In .
Modernizing Technology Architecture And Delivery
Your business and technology leaders have a vision: to drive business performance with modern technology that adapts to changing customer and employee expectations. It is up to you to bring this bold, new vision to life with a flexible technology architecture and delivery model that enables digital and business transformation success. This eBook introduces a .
Ransomware: A Beginner’s Guide to Threat Detection
If you have been following the news, you’ll have most certainly been bombarded by the term ransomware. Almost every week, another large company publicly discloses being impacted by this type of attack. Due to the increased awareness of ransomware, one may think that this is a new phenomenon. But it’s not. This whitepaper introduces you .
Adopting a Technology Rotation Program from Dell Improves Operational and Cost Efficiencies for Servers
Dell server customers interviewed are achieving a 26% savings over six years when they use Technology Rotation for their server needs compared to purchasing servers. To understand the benefits of server refreshes and costs associated with aging server infrastructure, IDC conducted two analyses based on interviews with study participants that inform this research: A before/after .
The Business Value of Dell’s Technology Rotation Program
Digital infrastructure resiliency is a top priority for most organizations: IDC research indicates that 59% of organizations are focused on reducing the time and effort to manage their technology investments. Organizations are focused on improving operational efficiencies, business agility, user satisfaction levels, and meeting sustainability goals. Dell’s technology rotation program helps organizations achieve these goals: .
Handling your white paper leads
When it comes to content marketing, however, the most common use for white papers over the last several years has become lead generation. In chapter 6, we discussed how to bring readers to your white paper and capture their information.
Once you’ve properly gated your white paper and set up a solid distribution strategy, it’s time to think about how you’ll handle the leads that come in. If not properly tracked and nurtured, leads will quickly become cold and won’t lead to increased sales for your company. So how do you follow up with leads and maximize the opportunity you’ve created with your white paper?
How to track your white paper leads
The buyer’s journey outlines the steps a person goes through, from becoming aware of a problem they have, to learning about different solutions to that problem, to eventually purchasing a product or service (hopefully yours) that solves their problem.
To maximize the chances your new leads become paying customers, you must take the abstract concept of a buyer’s journey and map it to your specific content ecosystem. The actions your prospects take on your website can be indicative of what stage of the journey they’re in.
For example, you may see someone read a blog post on your site, then come back a day later to get your white paper, and then finally sign up for a free trial or an email list. After that, they might decide to make a purchase. As patterns begin to emerge around the journey your customers take, you’ll learn what actions on your part can help them to advance.
There are many tools available to help you analyze this journey for yourself. Google Analytics is probably the most widely used. It lets you track and compile data regarding user behavior on your website. You can define goals and generate reports that will show you steps users tend to take before completing those goals.
Targeting stages of the buyer’s journey
The question you should seek to answer is, where does it provide the most value to your potential customers? Do you see greater success when accessing your gated white paper is a prospect’s first interaction with your company? Or is it perhaps more effective to use it as an offer once visitors have returned a second (or third) time to your site?
You can see that white papers don’t exist in isolation but act as a member of an ecosystem. The related blog posts, landing pages, emails, social messages, and follow up sequences must all be carefully orchestrated and properly timed.
Following up with your leads
- If, for example, your white paper targets the awareness stage and the leads you gather are relatively unfamiliar with your company, it might be smart to enroll them in an email sequence that highlights other pieces of content on your site such as blog posts that are relevant to the topic they showed interest in.
Be prepared to write a lot more content
By this point, you should have all the ingredients you need to make your white paper a rousing success. However, you’ll notice by now the reality that your white paper fits into a larger ecosystem of marketing actions and content.
From white papers, to blog posts, to podcasts, the type of content that will drive conversions for your business is something you’ll discover over time. What’s certain is that one type won’t satisfy all your audience’s needs. Because of that, you should be prepared to fill the rest of your buyer’s journey with other appropriate content.
This means lots of writing. There’s no way around that. It means coming up with content ideas, creating them, distributing them, and measuring their success — then rinsing and repeating. After this primer, you should be fully equipped for success writing not only white papers but whatever content you choose along your journey.
Resources:
https://venngage.com/blog/white-paper-examples/
https://www.techrepublic.com/resource-library/content-type/whitepapers/
https://www.foleon.com/topics/how-to-write-and-format-a-white-paper
IT white papers
Der Zeitaufwand für das Erstellen eines wirklich guten White Papers – und das sollte in jedem Fall dein Ziel sein – beläuft sich, je nach Komplexität des Themas und eigener Fachkenntnis, auf 30 – 50 Arbeitsstunden.
White Paper: Benefit of Embedded Edge Database
Smart sensors and devices are becoming an important part of the Internet of Things. They are continuously changing the way we automate our jobs by employing intelligent systems to improve production of factories, manage smart home energy to monitor and reduce energy costs, and even automate transportation to improve driver safety. Sensors on Edge networks are transmitting data that must be processed for online and offline data analysis so the system can analyze the large quantity flow of data and only store the most valuable information.
The world that we live in is continuously transforming. The way energy is managed at home, the way medical devices manage and monitor our personal health data, and the way devices inside robots improve the production of a factory are all changing. Sensors, sophisticated chips, and an exceptional number of objects are embedded everywhere and are becoming more important in our daily lives in order to produce, transmit and receive data.
White Paper: Confident Memory Management on Embedded Devices
Embedded software applications face many challenges that are not present on desktop computers. Memory allocation is an important factor for providing the performance and reliability that is necessary on an embedded device. Storing, organizing, and sharing data makes up a large part of the memory requirements for an application. A device application can use an embedded database library to manage memory more effectively, by both imposing bounds on memory usage and analyzing worst-case behavior in a consistent way.
Data modeling is a design technique used by developers to help understand complex problems involving interrelated information. This technique originates in enterprise databases where hundreds of tables can store billions of records.
Cyber Security & IT Security White Papers and Resource Library: CyberSecoOP Resource Library on of the web’s largest directories of free technical content. Take advantage of the library’s white papers on various topics, from information security, big data, cloud computing, data management, and compliance to mobility.
Latest Security White Papers and Resource Library
Archive
Keep up to date with the latest Information Security and IT Security white paper
Your #1 place for Information Security, Cyber Security & IT Security White Papers, Enterprise Security and Expert Insights from Information Security Professionals. A global cooperative cyber threat / internet security monitor and alert system providing insight from a security prospective, this blog tackle major security solutions, InfoSec hacks, tricks and solutions white paper.
Your Trusted Security Consulting Partner
CyberSecOp provides high-end cyber security consulting services and incident response support for organizations worldwide. Our cyber security customer service support can be contacted using the Contact Us form, or you can reach our live customer service representatives 24/7 using our Live Chat and 866-973-2677.
Wie bringst du dein White Paper an deine Zielkunden?
Wie du nunmehr festgestellt hast, hat sich das Konsum- und Kaufverhalten deiner Interessenten und potenziellen Kunden im Internet in den letzten Jahren grundlegend geändert. Nicht mehr der Spontankauf steht im Vordergrund, sondern die Informationsbeschaffung und der Vergleich von Angeboten.
Die Folge dieser Anpassung an die Kundenwünsche seitens Google führte und führt auch in Zukunft dazu, dass Websites, welche minderwertigen oder mageren Content ohne Nutzen und Mehrwert liefern, in den Suchergebnissen weit nach hinten rutschen und von den Interessenten nicht mehr gefunden und besucht werden.
Diese Leads, hinter denen sich nichts anderes verbirgt als Interessenten an deinem Produkt oder deiner Dienstleistung, kannst du mit etwas Geschick und Fingerspitzengefühl zu treuen Kontakten und zahlenden Kunden machen. Immer vorausgesetzt, du lieferst weiterhin wertvolle Informationen und hohe Qualität.
Natürlich wissen wir, dass die Recherche und die Erstellung eines qualitativ hochwertigen White Papers viel Zeit brauchen – wie bereits erwähnt, beläuft sich der Zeitaufwand auf etwa 30 – 50 Arbeitsstunden. Unsere Erfahrung auf dem Gebiet zeigt jedoch, dass sich ein solches White Paper in jedem Fall rechnet. Egal, ob es von einem externen Spezialisten erstellt oder in mühevoller Kleinarbeit selbst zusammengestellt wurde.
Mit White Papers hältst du das Risiko, von Google wegen minderwertiger Inhalte abgestraft zu werden nicht nur von deiner Website und deinem Unternehmen fern, sondern du springst damit sogar auf den Zug auf, dessen Richtung der Konsument vorgibt, und orientierst dich an dessen Bedürfnissen.
Und wenn wir eines aus den Veränderungen im Online-Business der letzten Jahre gelernt haben, dann ist es Folgendes: Wenn du diesen Weg gehst, wird es dir der Kunde mit Loyalität und schlussendlich mit der Inanspruchnahme deines Angebotes danken.
Einige persönliche Worte des Autors
Sollte es daran liegen, dass dir die Zeit für ein effektives Content Marketing fehlt oder du nicht über die notwendigen personellen Ressourcen verfügst, dann ist das kein Problem. Kontaktiere uns für ein unverbindliches Gespräch, wir unterstützen dich gerne und finden gemeinsam eine Lösung. Solltest du zum Thema White Paper noch irgendwelche Fragen haben, wende dich vertrauensvoll an mich oder einen unserer Spezialisten.
Resources:
https://www.ittia.com/resources/white-papers
https://cybersecop.com/white-paper-resource-library
https://www.ithelps-digital.com/de/blog/online-marketing/white-paper
IT white papers
Intelligent embedded systems and devices that produce and consume information are the basis for innovative new products that make informed decisions to improve our everyday lives. While these products span every market, including medical devices, industrial automation, home automation, appliances, automotive, and many more, their defining characteristic is the capacity to both collect and process data.
White Paper: Benefit of Embedded Edge Database
Smart sensors and devices are becoming an important part of the Internet of Things. They are continuously changing the way we automate our jobs by employing intelligent systems to improve production of factories, manage smart home energy to monitor and reduce energy costs, and even automate transportation to improve driver safety. Sensors on Edge networks are transmitting data that must be processed for online and offline data analysis so the system can analyze the large quantity flow of data and only store the most valuable information.
The world that we live in is continuously transforming. The way energy is managed at home, the way medical devices manage and monitor our personal health data, and the way devices inside robots improve the production of a factory are all changing. Sensors, sophisticated chips, and an exceptional number of objects are embedded everywhere and are becoming more important in our daily lives in order to produce, transmit and receive data.
White Paper: Confident Memory Management on Embedded Devices
Embedded software applications face many challenges that are not present on desktop computers. Memory allocation is an important factor for providing the performance and reliability that is necessary on an embedded device. Storing, organizing, and sharing data makes up a large part of the memory requirements for an application. A device application can use an embedded database library to manage memory more effectively, by both imposing bounds on memory usage and analyzing worst-case behavior in a consistent way.
Data modeling is a design technique used by developers to help understand complex problems involving interrelated information. This technique originates in enterprise databases where hundreds of tables can store billions of records.
Your Trusted Security Consulting Partner
CyberSecOp provides high-end cyber security consulting services and incident response support for organizations worldwide. Our cyber security customer service support can be contacted using the Contact Us form, or you can reach our live customer service representatives 24/7 using our Live Chat and 866-973-2677.
Resources:
https://www.ittia.com/resources/white-papers
https://cybersecop.com/white-paper-resource-library
https://www.cigniti.com/resources/white-papers/