artwork archive how to put in price range
With all the time, creative effort and emotion you invest in your work, it’s easy to get attached. Take a step away from your work after you finish it to gain some perspective. Then, approach your pricing as you would any other product. Some artists like to use a sizing formula. Pricing your work needs to be predominantly based on its physical attributes and not on personal value.
That said, with more and more people buying artwork online and directly from artists on Instagram, you might not have to take this commission into consideration if you are cracking the online sales market.
From this point of view I don’t have to explain to a client how I set my prices, but I have my own reasons to do so.
I have a client that he told me that it makes his day to look at my painting while he is having his breakfast.. I’m happy because he is happy, but he wouldn’t be that happy if he didn’t feel that this painting its his OWN unique painting and if he couldn’t be able buy the painting ( due to its price) that he liked so much. 🙂
Pricing your work consistently comes with a wealth of benefits. It allows you to build credibility and establish an excellent reputation among buyers and collectors. Buyers like understanding how art is priced. It will also keep you in your gallery’s good books.
(18 in × 24 in) = 432 square inches
Always record who buys your work, their name and the price. You can then bring this up to back up some of your existing prices further down the line and show them to dealers if you’re looking for representation from a gallery.
Always have a set price in mind so you don’t panic when put on the spot. If someone approaches you to ask a price, they are already considering buying, and if you encounter a few instances when they turn away after revealing the price, consider rethinking the pricing structure. However, never adjust them on the spur of the moment! Take the time to consider what the worth is.
So to repeat, especially when you’re starting out, don’t demand too much. In general, anytime anyone proposes to sell your art for more than it’s ever sold for before, even though they may want a lot in return, assuming they’re reputable, assuming a reasonable contract, think about it. The extra money they may make in the short term will be nothing compared to the extra money you stand to make in the long term by having someone set new high selling prices for your art. Those new high prices will be good for the rest of your life, and that’s a long time. The way the art world works, by the way, is that more famous you get and the higher your prices become, the more control you progressively gain over your artistic destiny. A number of well-known artists actually dictate their commission arrangements to galleries that want to show them, rather than the other way around.
The good news is that solving emotional price problems is easy. All you have to do with art that means the most to you, the stuff you won’t sell unless someone really pays you for it, is keep it in your own personal collection. Don’t show it in public. If you really want to show it, put NFS on it– not for sale– or “Collection of the Artist.” Don’t price it. Know that if you do show it, though, certain people might come up to you and say things like “Oh– that’s my favorite. It’s the best one. It’s not for sale? I would have bought it.” Whether they would have bought it or not, you may well lose sales by making people jealous of what they cannot have.
You can build a database with lots of different tools. You can write it all in a notebook. You can use a digital notebook (I did try using Evernote for it, for a while), you can buy yourself a database program (most are pretty pricey) or you can look into artists’ databases. I have looked at many, tried some and settled on Artwork Archive.
In this article (and video!) I would like to show you how it works.
Online, things aren’t much easier. There are more than a dozen websites that claim to offer artists the opportunity to sell their works directly to buyers (as opposed to art e-commerce sites that source the work from an intermediary, like a gallery or publisher). A lot of them look similar—collections organized according to seasons and color schemes, or simply by medium and size—and they usually profess to make art accessible to all. But, as an artist, how do you know which site is worth your time (and, in cases when there’s a profit share, your money)?
WHAT IS IT? According to Tappan co-founder Chelsea Neman, the site was created to “foster the careers of emerging artists by giving them an online platform to sell their work, tell their story, and reach collectors all over the world.” the company as “a full-service art firm, digital platform, and gallery in Los Angeles for discovering and collecting original work and limited-edition prints by today’s best emerging artists.”