Content Optimization Strategy: 11 Steps To Create SEO Content

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Введение в поисковую оптимизацию

Это руководство предназначено для владельцев сайтов, веб-мастеров и тех, кто монетизирует контент в интернете или продвигает его с помощью Google Поиска. Изложенная здесь информация также может пригодиться предпринимателям, которые расширяют бизнес, владельцам нескольких сайтов, специалистам по оптимизации и просто тем, кому интересно, как работают поисковые системы. Кроме того, эта статья будет полезна пользователям, которым нужна дополнительная информация о том, какие методы поисковой оптимизации рекомендуют наши специалисты. Рекомендации, приведенные в этом руководстве, не гарантируют высокий рейтинг сайта в Google. Однако, следуя им, вы можете упростить для робота Google процедуру сканирования, индексации и обработки веб-контента.

Для поисковой оптимизации зачастую достаточно внести небольшие изменения в некоторые разделы сайта. Каждое такое изменение в отдельности может показаться незначительным, но в комплексе они могут заметно повысить удобство пользования сайтом и его положение в результатах поиска. Вероятно, вы знакомы со многими темами в этом руководстве, поскольку они имеют непосредственное отношение к веб-дизайну, но могли ранее не уделять им должного внимания.

Чтобы сделать сайт удобным для посетителей, а также улучшить его позицию в результатах поиска, его нужно оптимизировать. Поисковая оптимизация помогает поисковым системам правильно интерпретировать ваш контент и представлять его пользователям. Ваш сайт может быть меньше нашего сайта example.com, который мы используем для примеров, или намного больше него, но принципы оптимизации, изложенные ниже, применимы к веб-ресурсам любого масштаба и типа. Наши рекомендации помогут вам улучшить сайт. Если вы хотите задать вопрос, оставить отзыв или рассказать свою историю успеха, посетите справочный форум Центра Google Поиска.

С чего начать

Глоссарий

  • Индекс. Google хранит информацию обо всех просканированных страницах в индексе. Каждая запись в индексе содержит информацию о контенте и расположении (URL) соответствующей страницы. Проиндексировать – загрузить страницу, обработать контент на ней и добавить ее в индекс. Пример: робот Googlebot сегодня проиндексировал несколько страниц на моем сайте.
  • Сканирование – поиск новых и измененных веб-страниц. Google находит URL, переходя по ссылкам, считывая информацию из файлов Sitemap, а также другими способами. Google сканирует интернет, чтобы найти новые веб-страницы, и при необходимости индексирует их.
  • Поисковый робот – специальная программа, которая сканирует (просматривает) страницы в интернете и индексирует их.
  • Робот Googlebot – общее название поискового робота Google. Пример: Робот Googlebot постоянно сканирует интернет.
  • Поисковая оптимизация – процесс, который призван сделать структуру сайта и его контент доступнее и понятнее для поисковых систем. Также вам может встречаться аббревиатура SEO (Search Engine Optimization). Например, SEO-специалист – это специалист по поисковой оптимизации.

Есть ли ваш сайт в Google?

Узнайте, включен ли ваш сайт в индекс Google

Что делать, если вашего сайта нет в Google

Как добавить сайт в Google

Наша поисковая система полностью автоматизирована, и роботы постоянно сканируют интернет, добавляя в индекс новые страницы. Обычно вам достаточно просто опубликовать свой сайт, и со временем он попадет в наш индекс. Именно так в индексе оказались почти все сайты, которые представлены в Google Поиске. Подробнее о том, как Google обнаруживает веб-страницы, сканирует их и подбирает результаты поиска…

Обеспечить эффективное сканирование сайта роботами Google вам помогут наши рекомендации для веб-мастеров. Если вы будете им следовать, ваш сайт наверняка попадет в результаты поиска, хотя гарантировать это невозможно.

В Search Console есть инструменты, позволяющие добавлять контент в Google и проверять, как он выглядит в результатах поиска. Также вам могут приходить из Search Console уведомления об ошибках, найденных на вашем сайте. Вы можете зарегистрироваться в Search Console по этой ссылке.

Нужен ли вам специалист по поисковой оптимизации

Такой специалист способен улучшить позиции вашего сайта в поисковых системах. В этом руководстве достаточно информации о том, как самостоятельно оптимизировать сайт, но вы можете привлечь специалиста, чтобы он проверил ваши страницы.

Обращение к специалисту по поисковой оптимизации – важный шаг, который позволяет улучшить сайт и сэкономить время. Обязательно проанализируйте все потенциальные преимущества, а также возможные риски плохой поисковой оптимизации. Многие специалисты по оптимизации, агентства и консультанты предоставляют владельцам сайтов полезные услуги, включая перечисленные ниже.

Прежде чем приступать к выбору специалиста по поисковой оптимизации, полезно самостоятельно разобраться в том, как устроены поисковые системы. Рекомендуем полностью прочитать это руководство и ознакомиться со следующими ресурсами:

Если вы решили воспользоваться услугой поисковой оптимизации, не откладывайте этот шаг. Особенно полезно сделать это перед созданием нового сайта или изменением дизайна старого. Так вы сможете наилучшим образом адаптировать сайт к требованиям поисковой системы. Однако хороший специалист может улучшить и существующий сайт.

Types of Content Optimization for SEO

On-Page Content Optimization

On-page content optimization includes creating high-quality content on your site based on the questions of your target audience. Once you create the content, you’ll optimize it using on-page SEO techniques, which include optimizing the page title, meta description, URL, headlines, images, and body content.

Content Optimization for Backlinks

Backlinks are the second most crucial search engine ranking factor after high-quality content. Optimizing your content for backlinks means creating content using the various elements that attract backlinks.

If you don’t optimize your content for backlinks, you’ll struggle to persuade other websites to link to it. As a result, your content won’t rank for your target keywords, since Google considers the number of backlinks to a site as a primary ranking factor.

Content Optimization for Conversions

The goal of content marketing is to attract visitors to your site and convert them into leads, subscribers, or customers. To achieve this goal, you need to optimize your content for conversions.

History shows that the longer a user stays on your site consuming your content, the more likely they are to convert into subscribers. Plus, average time on a site is also an important search ranking factor. So the more time people spend on your site, the better it is for its rankings.

Conclusion

SEO is one of the biggest buzzwords of our era, but for good reason. You cannot expect to run a profitable business these days if your web pages don’t rank highly in search results. Building a powerful optimization strategy is critical to the overall success and performance of your company.

In this post, we showed you how to exploit power words to make your SEO strategy more productive. With all these tricks at your disposal, designing an outstanding optimization plan becomes much easier, so make sure to use our suggestions.

Written by

Ellie Chapman is a content creator and SEO enthusiast. Ellie is a passionate professional who lives and breathes optimization-related topics, so she rarely ever spends the whole week without writing a new post. In her spare time, Ellie loves to watch films and bowl – just like her favorite movie character, The Big Lebowski.

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Source:

https://developers.google.com/search/docs/beginner/seo-starter-guide
https://www.demandjump.com/blog/content-optimization-strategy-11-steps-to-create-seo-content
https://unamo.com/blog/seo/seo-content-strategy-step-by-step-guide-to-optimize-content-for-seo

How to ask for a letter of recommendation (with examples)

Get Into Your Top Choice School

What are letters of recommendation typically for?

A recommendation letter is written by someone who can recommend your professional or academic performance. Because the writer is personally recommending you, the letter can add favorable weight to your reputation. It shows that you have the personality, character traits, and abilities to succeed in the program or role you’re applying for.

two-people-shaking-hands-how-to-ask-for-a-letter-of-recommendation

Academic recommendation letters are usually for college applications, scholarships, or fellowship programs. They are often sent to admissions officers as part of the application process. These letters provide additional information about your academic achievements and talents.

Letters of recommendation vs. references

A reference letter is more general in nature than a letter of recommendation. It is a broad assessment of skills and experience. Reference letters are usually addressed “To Whom It May Concern” rather than a specific person.

hiring-manager-calling-references-how-to-ask-for-a-letter-of-recommendation

Each reference should include the contact information of people who have agreed to vouch for your character and skills. For references, you can ask former employers, supervisors, business contacts, mentors, clients, teachers, lecturers, or faculty members.

A letter of recommendation also covers a person’s work ethic, attitude, and suitability for what they are applying for. It is a unique letter written based on the writer’s personal experience with you.

A good letter of recommendation is often stronger than a reference because the writer is recommending you for a certain job or program. These letters are addressed to a specific recipient, such as the hiring manager of a company.

Choosing the right person to write your letter of recommendation is essential. While it’s ideal for them to be a professional in their field, what’s more important is their relationship with you. Choose someone that has an understanding of your personality and career aspirations.

It’s also preferable to have a diverse group of people vouching for your abilities. If the same person writes your letter of recommendation and acts as a reference, this could appear as though you do not have enough people willing to attest to your skills and personality.

How to Ask for a Letter of Recommendation

Asking a teacher or professor to write a recommendation letter

Classwork: It can be beneficial to write a summary document outlining classwork, grades, and achievements so that the professor can reference it when writing the recommendation letter. A professor who teaches hundreds of students is going to need something to look at when they start to write a letter.

how to ask for a letter of recommendation

A resume: Including a resume can be helpful for the request of a recommendation letter. It can show the professor what career path the student wants to take. And what they are trying to communicate or convey to future employers through prior work experience, skills, and more.

A deadline: Asking a professor to complete the recommendation letter by a certain date can ensure that the student receives the proper recommendation on time. This can ensure that the student doesn’t miss the opportunity to submit the job application before waiting for the professor to complete the letter. This can be especially helpful if using the recommendation letter for a graduate study program or scholarship request.

Be sure to check school policies on asking for letters of recommendation. Some professors, teachers, and institutions force the student to submit a recommendation form. This form puts a formal request to the professor to ask for a letter of recommendation.

how to ask for a letter of recommendation

Key Takeaways for Recommendation Requests

  • Ask a teacher (or two) who knows you well and in whose class you excelled. The better relationship you have with your recommender, the more insightful your recommendation letter will be. It helps if the teacher is known to be a strong writer, too!
  • Request your reference letters in person. This adds a personal touch and shows respect.
  • In addition to telling your recommenders your deadlines and important logistics, give them thoughtful reflections on your values, goals, and accomplishments on your brag sheet. Take time with this, as it could be a huge aid as your recommenders write your letter.
  • Thank them for helping you apply to college, and let them know where you end up!

Perhaps the most important takeaway is that letters of recommendation are important, as are the connections you have with your teachers and counselor in high school. Approach this part of your application with a plan, and express your appreciation of your recommenders’ role in helping you get into college. All this commitment and goal-setting is definitely the kind of thing you could put on a brag sheet.

What’s Next?

In order to add recommenders to the Common Application, first you have to respond to the FERPA waiver. Read all about what it means and how it affects your right to access your letters of recommendation.

Want to improve your SAT score by 160 points or your ACT score by 4 points? We’ve written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

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Rebecca graduated with her Master’s in Adolescent Counseling from the Harvard Graduate School of Education. She has years of teaching and college counseling experience and is passionate about helping students achieve their goals and improve their well-being. She graduated magna cum laude from Tufts University and scored in the 99th percentile on the SAT.

Our new student and parent forum, at ExpertHub.PrepScholar.com, allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Join the Conversation

Resource:

https://www.betterup.com/blog/how-to-ask-for-letter-of-recommendation
https://www.algrim.co/457-how-to-ask-for-a-letter-of-recommendation
https://blog.prepscholar.com/how-to-request-a-letter-of-recommendation

Network management

Operators are given written instructions (suggested ports and inroutes) which are the results of studies of performance data and planning information, always done off-line. The instructions are updated on an irregular basis and operators sometimes have to take decisions based on outdated information. Thus, the process of selection of hardware components is often one of trial and error: configurations are used as long as problems are not encountered. There is a need for the user interface to provide this information on-line so that decisions can be based on current information.

Network Performance Monitor

Network Management System

Fault management

The NMS manages every alarm, alerts, events and status information forwarded by the SLTE and the PFE including equipment fault, transmission fault (e.g. loss of signal (LOS) and loss of frame (LOF) alarms), transmission degradation alert, optical degradation alert, electrical degradation alert… Other items may be generated by the NMS to raise threshold crossing alert based on repeater (REP), branching unit (BU), ROADM measures. And some NMS system alerts may be raised by the NMS on its own operations like data quota management.

Those items, often called alarms, are managed by the NMS in current alarm list and historical alarm bases. The NMS offers various facilities to user: search, filtering, audible alert, acknowledgment, export, print, archive/retrieve, quota, backup/restore, purge…

What is Network Management?

breaking down network management

If you’re new to this topic, you may have a number of questions about how to manage networks, as it’s a broad category that encompasses numerous, different tasks. Put simply, there are five main areas that should be part of any effective network management system. There can be some overlap between these categories, but the general breakdown is as follows:

  1. Network Administration – Administration of a network includes keeping an inventory of network resources and equipment, including cables, hubs, routers, servers, and computers. In addition, it can mean setting up networks, monitoring their performance, and updating and troubleshooting software. It also involves setting up network management tools, operating systems, and software used across the entire network.
  2. Network Operation – Operations is all about keeping the network running smoothly and without problems. It includes monitoring the network for performance problems and faults, as well as fixing problems before they affect end users, or at least in the timeliest manner possible.
  3. Network Maintenance – Maintenance includes the repair and upgrade of network equipment (including routers, transmission cables, servers, workstations, and switches). It also involves updating and patching software on an ongoing basis, along with implementing preventative policies, updating access control measures, and improving faulty configurations.
  4. Network Provisioning – The provisioning task is all about allocating and configuring network resources to best suit a particular service or need. For example, a project may have a lot of people coming in from offsite, which could increase the need for broadband. If a team needs extra storage space or file transfer capabilities, the responsibility falls on IT. The network administrator works to provide resources to meet the growing and changing needs of the business.
  5. Network Security – Keeping a network secure is important for the network to function in a healthy way to fulfill the needs of the business. This involves installing and maintaining network protection software, monitoring IP and network behavior, tracking endpoint devices, and quickly resolving security issues or breaches.

The Best Network Management Software

In ranking the following network management tools, we have considered user-friendliness, range of functionality, scalability, and several other factors to help you assess which is best suited to your business’ individual requirements.

network-management-software

SolarWinds Network Configuration Manager (NCM)

NCM

SolarWinds Network Configuration Manager (NCM) is a versatile and user-friendly market-leading solution. As a tool built on the unique SolarWinds Orion ® Platform, it can be integrated with other SolarWinds products, including SolarWinds Network Performance Monitor. Compatibility with many other SolarWinds tools allows NCM’s functionality to be extended, providing unrivaled network insight.

SolarWinds Kiwi CatTools

SolarWinds Kiwi CatTools

SolarWinds Kiwi ® CatTools was created to support businesses with small networks, delivering an affordable but efficient network management solution. Kiwi CatTools is especially suited to enterprises hoping to implement a solution that can perform bulk changes to configurations across multiple devices concurrently, automate configuration backups, and rapidly roll back to pre-existing configurations when necessary.

ManageEngine Network Configuration Manager

ManageEngine Network Configuration Manager

ManageEngine, like SolarWinds, offers solutions designed for enterprise-grade IT monitoring and management. ManageEngine Network Configuration Manager can manage multiple configurations—like switches, firewalls, and routers—and offers support for multi-vendor environments.

Paessler PRTG Network Monitor

Paessler PRTG Network Monitor

PRTG Network Monitor is a sensor-based network monitoring tool that gives you the choice of thousands of sensors, enabling you to create a purpose-built solution for your needs. This network management tool is extremely versatile. Here are a few of PRTG Network Monitor’s key features:

ConfiBack (open-source)

ConfiBack (open-source)

ConfiBack, though not as versatile as some of its competitors, offers great value. This free tool comes with some surprisingly impressive features and may be a suitable option for those who are looking for a simple but effective network management solution.

Unfortunately, as a free tool, ConfiBack isn’t recommended for business use. This solution doesn’t include user authentication utilities and doesn’t offer patch management. Despite this, ConfiBack may be a good option for those with few network management needs and who are comfortable using open-source tools.

Authorship:

https://www.sciencedirect.com/topics/computer-science/network-management-system
https://www.dnsstuff.com/network-management
https://logicalread.com/network-management-software/
Network management

หลายคนคงจะได้ทราบข่าวใหญ่แล้วนะครับว่าเมื่อคืนนี้เกิดเหตุการณ์ที่บริการของ Facebook ใช้การไม่ได้ อย่างไรก็ดีหากใครอยากทราบช่วงเวลาเริ่มต้น มุมมองในอีกภาพหนึ่งจาก Cloudflare ผู้ให้บริการตัวกลางบริการอินเทอร์เน็ต ที่วิเคราะห์ไว้อย่างน่าสนใจลองมาติดตามกันครับ

Predecessor table for project network diagram

Network Management

หากพูดถึงภาวะเศรษฐกิจในปีนี้ คงไม่เกินจริงไปนักถ้าจะกล่าวว่ามีความท้าทายเกิดขึ้นมากมาย และยังไม่มีใครรู้ได้ว่าอนาคตที่น่าหวาดหวั่นจะจบลงอย่างไร แต่ที่แน่ๆสิ่งที่องค์กรเข้าใจดีแล้วในช่วงสองสามปีที่ผ่านมาก็คือการปรับตัวเข้าสู่ระบบดิจิทัลให้สามารถแข่งขันได้ผ่านออนไลน์ หรือปรับปรุงกระบวนการทำงานเดิมให้มีประสิทธิภาพสูงสุด หนึ่งในหัวใจสำคัญของระบบดิจิทัลก็คือ ‘การเชื่อมต่อ’ ที่ต้องมีประสิทธิภาพและสเถียรภาพโดย 1 ใน 5 กลยุทธ์ของ AIS Business ที่สอดคล้องกับการฝ่าวิกฤติให้ธุรกิจไทยได้ก้าวต่อไปก็คือเรื่อง Intelligence Network ที่สามารถตอบโจทย์ได้อย่างยืดหยุ่นและชาญฉลาดกว่าเดิม วันนี้ทีมงาน TechTalkThai ขอพาทุกท่านไปเจาะลึกกลยุทธ์นี้กันครับ

ในยุคดิจิทัลที่ผู้คนเชื่อมต่อกันผ่านอินเทอร์เน็ต บริษัทห้างร้านและธุรกิจต่างๆ ต่างก็ต้องเปลี่ยนรูปแบบการให้บริการมาอยู่บนโลกออนไลน์ องค์กรภาครัฐ และภาคธุรกิจ ต่างนำเทคโนโลยีเข้ามาสนับสนุนการทำงาน และ Buzzword อย่าง Cloud (คลาวด์) ก็กลายเป็นคำติดหูที่ใช้กันทั่วไป เทคโนโลยีคลาวด์นั้นเข้ามาแทรกซึมในชีวิตประจำวันของทั้งผู้ค้าและผู้ขาย ทั้งเพิ่มประสิทธิภาพในการประมวลผลธุรกรรมต่างๆ เพิ่มความคล่องตัวในการเข้าถึงข้อมูลจากที่ไหนก็ได้ คลาวด์แพลตฟอร์มและแอปพลิเคชันต่างๆ บนระบบคลาวด์เข้ามาเกี่ยวพันกับการดำเนินงานภายในองค์กรอย่างแนบแน่นและเป็นรากฐานโครงสร้างการให้บริการของธุรกิจในยุคนี้อย่างขาดไม่ได้

Network Management Architecture

7.6 Conclusions

While network management can appear to be a simple function, it is actually a complex set of functions with interesting architectural features. In this chapter we decomposed network management into monitoring, instrumentation, and management, and explored how each of these can be achieved within the network management architecture.

The essence of the network management architecture is in understanding what you want to monitor and manage, determining where you want to locate each network management function, and managing the flows of network management traffic. Depending on the characteristics of the network you are developing, you have a wide range of architectural solutions, from a simple, single-platform system with preconfigured monitoring and management capabilities, to a distributed, hierarchical system where you determine and configure its monitoring and management capabilities.

Continuous Monitoring

Network Management

Network management technologies comprise a wide range of tools and protocols that facilitate operational monitoring of network devices, communication flows, and inbound and outbound network traffic. Automated network management tools are often used at the environment or agency level to collect information about the availability, status, and performance of network components, but they can also be used to detect new hardware, software, or devices connected to the network. Specific actions and events monitored with network management tools vary according to organizational policies and monitoring objectives. Potential uses include monitoring network-connected devices for compliance with technical standards, policies, and configuration specifications; managing network access control; and detecting unauthorized devices introduced into the network environment.

Best Practices for Project Network Diagrams

To take advantage of the positives and avoid the negatives of project network diagrams, it helps to know what works. For example, a network diagram is a visual language, and like any communicative method, it requires using symbols that are shared and universally understood.

A project network diagram is a good start, but you’ll need more than a diagram to control the project management phases. Better to execute your project with a tool that offers full service. ProjectManager is a cloud-based project management software that takes workflow to the next level.

ProjectManager gives you the tools to turn your project network diagram into a full-fledged project schedule with Gantt charts that allow you to identify the critical path, assign tasks to your team members and add durations and due dates. You can avoid bottlenecks in your workflow by linking tasks that are dependent on one another. Break projects into milestones to further make large phases of the project more digestible.

Gantt chart screenshot

There’s even a resource tool that shows which team members are under- or overallocated to keep the workload balanced. This keeps work flowing and prevents costly overallocation of resources or missed deadlines.

Visualize Workflows with Dynamic Boards

Workflow is further managed with the kanban project view. Just switch to the board view and everything on your Gantt is now reflected in a kanban board. The workflow is represented by customizable columns, which indicate where each task is in the project.

kanban screenshot in ProjectManager

Each task is a card that can be dragged and dropped from column to column, which provides transparency into the process and keeps teams focused on just the tasks that they have the capacity to complete. When team members update their status, that data is instantly reflected across the entire software. Automated email notifications keep teams alert when changes are made or deadlines are approaching.

After you’ve given the free network diagramming apps a spin and get a feel for how they handle, take a look at ProjectManager, a cloud-based project management software. Our online Gantt chart does much of what a network diagram can do, but also always for real-time collaboration, status reporting and it’s easy to change as the project changes. Try it free for 30-days with this trial.

Authorship:

https://www.techtalkthai.com/category/networking/network-management/
https://www.sciencedirect.com/topics/computer-science/network-management
https://www.projectmanager.com/blog/network-diagrams-free-tools
Network management

In addition to the hypervisor’s management traffic, the management network should also carry other third-party management applications. For example, BMC’s Remedy (or ITAM) is one of the mature network management systems for enterprise applications. It has built many management components (APIs) to interface with vCenter or the VMware vSphere hypervisor (see Figure 13.57 ).

NetworkManager

NetworkManager is a program for providing detection and configuration for systems to automatically connect to networks. NetworkManager’s functionality can be useful for both wireless and wired networks. For wireless networks, NetworkManager prefers known wireless networks and has the ability to switch to the most reliable network. NetworkManager-aware applications can switch from online and offline mode. NetworkManager also prefers wired connections over wireless ones, has support for modem connections and certain types of VPN. NetworkManager was originally developed by Red Hat and now is hosted by the GNOME project.

Enable NetworkManager

After installation, you should start/enable NetworkManager.service . Once the NetworkManager daemon is started, it will automatically connect to any available "system connections" that have already been configured. Any "user connections" or unconfigured connections will need nmcli or an applet to configure and connect.

Additional interfaces

Mobile broadband support

Add connections from a front-end (e.g. nm-connection-editor ) and select mobile broadband as the connection type. After selecting your ISP and billing plan, APN and other settings should be filled in automatically using information from mobile-broadband-provider-info .

PPPoE / DSL support

VPN support

Network Management Architecture

7.6 Conclusions

While network management can appear to be a simple function, it is actually a complex set of functions with interesting architectural features. In this chapter we decomposed network management into monitoring, instrumentation, and management, and explored how each of these can be achieved within the network management architecture.

The essence of the network management architecture is in understanding what you want to monitor and manage, determining where you want to locate each network management function, and managing the flows of network management traffic. Depending on the characteristics of the network you are developing, you have a wide range of architectural solutions, from a simple, single-platform system with preconfigured monitoring and management capabilities, to a distributed, hierarchical system where you determine and configure its monitoring and management capabilities.

Continuous Monitoring

Network Management

Network management technologies comprise a wide range of tools and protocols that facilitate operational monitoring of network devices, communication flows, and inbound and outbound network traffic. Automated network management tools are often used at the environment or agency level to collect information about the availability, status, and performance of network components, but they can also be used to detect new hardware, software, or devices connected to the network. Specific actions and events monitored with network management tools vary according to organizational policies and monitoring objectives. Potential uses include monitoring network-connected devices for compliance with technical standards, policies, and configuration specifications; managing network access control; and detecting unauthorized devices introduced into the network environment.

What to Look For in a Network Configuration Manager

Automating the management of your network configuration will reduce time spent on repetitive yet necessary tasks, coordinate changes throughout the network, and help ensure your network runs at peak performance. A good network configuration manager will minimize configuration errors and optimize the security of your network. It should be able to carry out the following key tasks:

When it comes to automating the management of your configurations, a huge array of tools and programs are on the market. Some are paid, while others are free and open-source, and choosing among them isn’t simple by any means. A paid solution doesn’t necessarily offer good value, and a free solution isn’t necessarily functional.

I’ve reviewed the leading network configuration tools and compiled this guide to help you choose the right one for your business. I’ve included free as well as paid premium tools, to suit the full range of budgets. However, the free tools available tend to be designed for small network rather than large business or enterprise use.

1. SolarWinds Network Configuration Manager

SolarWinds Network Configuration Manager (NCM) is a feature-heavy, intelligent, and market-leading configuration management program. Since NCM is built on the SolarWinds Orion ® Platform, the tool can be used alongside other SolarWinds tools like Network Performance Monitor to provide deep insights across a network.

NCM boasts impressive features specific to Cisco equipment. During audit sweeps, for instance, the tool integrates checks with the Cisco National Vulnerability Database and provides you with alerts for any security shortfalls, so they can be eradicated with an update, a patch, or an adjustment to the settings of a device. Other Cisco enhancements include insight into device settings for Cisco Adaptive Security Appliances, as well as management and audit utilities for access control lists.

NCM also serves as switch configuration management software, allowing you to make wide-scale, routine configuration changes across targeted devices, regardless of command syntax or vendor. Moreover, the tool’s standardized configurations save time when it comes to troubleshooting or auditing.

2. Kiwi CatTools

Built to support small business networks at an affordable price, SolarWinds Kiwi ® CatTools can benefit companies looking for a network configuration management solution to help automate backups, perform bulk configuration changes to multiple devices simultaneously, and quickly revert or roll back to good configurations to minimize service interruptions caused by bad configs.

Kiwi CatTools configuration management software

© 2020 SolarWinds Worldwide, LLC. All rights reserved.

3. ManageEngine Network Configuration Manager

ManageEngine Network Configuration Manager

© 2020 Zoho Corp. All rights reserved.

Like SolarWinds, ManageEngine provides a suite of tools for IT service monitoring, which can be integrated to create a unified management and monitoring system. ManageEngine Network Configuration Manager supports multi-vendor environments and can manage a whole host of configurations, including routers, firewalls, and switches. Overall, my favorite thing about it is the dashboard, which offers a range of visualization approaches.

4. Device42 Configuration Management Database

Device42 is particularly well suited for use in data centers. It boasts a range of infrastructure management modules, which cover not only configuration management but also IP address management, data center infrastructure management, and IT asset management. It’s available as either a cloud-based service or an on-premises installation. However, it’s not particularly sophisticated in comparison to the higher-ranking tools.

5. ConfiBack

ConfiBack (short for Configuration Backup) ranks here on account of its value: although it’s a free tool, it offers some impressive utilities. It’s not as sophisticated as many of the other programs on this list but is a solid choice if you’re looking for a network configuration manager without a price tag.

As a free network configuration tool—compatible with Windows, Linux, and Mac OS—ConfiBack is not particularly well suited to business use. It doesn’t include user authentication procedures and lacks a patch manager module. However, for those who have low network management requirements and are open to combing through programming code, this open-source offering might be for you.

Implementing a Network Configuration Management Tool

Managing the settings of connected devices is an important step in securing your network. By implementing a network configuration manager, businesses can automate the process of keeping firmware and software patched and up to date. In this guide, I’ve provided overviews of the best network device management tools, including free open-source and paid solutions, to help you find the right one for your organization. As you sort through your options, you will need to consider the requirements of your operating system, the size of your network, and the limitations of your budget.

The free network configuration tools on the market are suited mainly to small networks and non-business use. Of these free open-source tools, ConfiBack comes out on top, with an impressive suite of utilities. And if you operate a data center and have low-level requirements, Device42 might be a good choice.

For organizations with the budget for a sophisticated, comprehensive tool, you can’t beat SolarWinds Network Configuration Manager. SolarWinds has a history of producing market-leading solutions, so you can invest in the tool with confidence, knowing it’s a top-quality program. NCM balances sophistication with ease of use, provides a clean dashboard with dynamic visualizations, and takes an intuitive and intelligent approach to network configuration management. It can easily integrate with other SolarWinds products and is available as a free trial, so you can test out its capabilities before you commit.

Authorship:

https://wiki.archlinux.org/title/NetworkManager
https://www.sciencedirect.com/topics/computer-science/network-management
https://www.dnsstuff.com/network-configuration-management-tools
Network management

However, business networks are often fairly large and complex, which means the set of tasks a network administrator will need to perform can quickly overwhelm manual efforts. So, how do you manage a network? Is there a difference between centralized and decentralized network management? In this guide, I define the broader term network management, discuss industry best practices, go over the importance of centralized network management, and how behind the best network management strategies you’ll find the best network monitoring software.

N-central

5 Best Network Management Software and Tools

With IT technology continuing to rapidly evolve, networks are becoming increasingly complicated, sophisticated, and sizable. The accelerating growth rate of network technology is caused in part by the increased adoption of IoT, the cloud, and software-defined networking. In this environment, where technology is advancing with overwhelming speed, enterprises must adapt and be agile enough to manage network configurations for all their connected devices.

While networks struggle to keep up with the evolution of the wider market, the network management software responsible for supporting these networks also faces a similar challenge. Given how saturated the current market for network management software is, determining which solution is best suited to your business’s individual needs is difficult. To help you make the right choice, this guide will explain what network configuration is and what you should be looking for when selecting a network management system, in addition to recommending the best free and paid network management solutions available in 2020.

Of the products listed in this guide, I believe SolarWinds ® Network Configuration Manager (NCM) provides the greatest range of functionality and the most user-friendly and intuitive user experience. If you’re looking for a network management system for small corporate networks, Kiwi CatTools ® is also a good option.

Network Configuration Management

Network configuration is the process of determining and defining network flow, how a network will operate, and how a network will be controlled. This happens during the initial stages of setting up a network and involves arranging and maintaining information related to your network components. Network configuration management activities, then, simply involve the continuous process of managing and overseeing network device setup and maintenance, in addition to managing the firmware and software installed on network devices. Network configuration management also involves device discovery, device configuration monitoring, device status monitoring, and inventory maintenance.

The network configurations management database is at the core of network configuration management processes. If a network issue arises and repair is needed, or a network component needs to be upgraded or altered, the network administrator will review the network configuration management database for any relevant information, which they will then use to make informed remediation decisions. The database is responsible for storing the location and IP address for every single hardware device, as well as any other data relating to updates, versions, default settings, and programs.

It’s essential for enterprises to implement a robust and reliable network management system with network configuration management capabilities. Network configuration management utilities allow administrators to track any changes made to a device’s settings and gives them visibility into how those changes could impact network security. For example, certain settings modifications could compromise user privacy or establish a point of weakness in your network. Device firmware may also create vulnerability, which comprehensive network management solutions can also account for by allowing you to track device firmware and distribute updates.

What is Network Management?

breaking down network management

If you’re new to this topic, you may have a number of questions about how to manage networks, as it’s a broad category that encompasses numerous, different tasks. Put simply, there are five main areas that should be part of any effective network management system. There can be some overlap between these categories, but the general breakdown is as follows:

  1. Network Administration – Administration of a network includes keeping an inventory of network resources and equipment, including cables, hubs, routers, servers, and computers. In addition, it can mean setting up networks, monitoring their performance, and updating and troubleshooting software. It also involves setting up network management tools, operating systems, and software used across the entire network.
  2. Network Operation – Operations is all about keeping the network running smoothly and without problems. It includes monitoring the network for performance problems and faults, as well as fixing problems before they affect end users, or at least in the timeliest manner possible.
  3. Network Maintenance – Maintenance includes the repair and upgrade of network equipment (including routers, transmission cables, servers, workstations, and switches). It also involves updating and patching software on an ongoing basis, along with implementing preventative policies, updating access control measures, and improving faulty configurations.
  4. Network Provisioning – The provisioning task is all about allocating and configuring network resources to best suit a particular service or need. For example, a project may have a lot of people coming in from offsite, which could increase the need for broadband. If a team needs extra storage space or file transfer capabilities, the responsibility falls on IT. The network administrator works to provide resources to meet the growing and changing needs of the business.
  5. Network Security – Keeping a network secure is important for the network to function in a healthy way to fulfill the needs of the business. This involves installing and maintaining network protection software, monitoring IP and network behavior, tracking endpoint devices, and quickly resolving security issues or breaches.

Network Management Challenges

There can be many challenges in network management. The reality is that the success of your network management depends on solid planning and an understanding of your individual business needs. Choosing the best network management services to work closely with your business will help you overcome challenges quickly because their expertise will help to deal with issues in a shorter amount of time. There are many network components to consider. The most important aspect of a successful management strategy is in clearly documenting everything and maintaining updated records at all times.

Does your office technology score an A+?

About Curtis Buhrkuhl

Curtis was born and raised in America’s finest city, San Diego, CA. He has been with Office1 since 2015. Curtis has always been intrigued by computers and tech. He started by building computers in middle school and now provides consultation to our clients to organize and build their networks, helping to bring companies, both startups and established businesses, into the cloud. By partnering with Amazon Web Services, we have been able to successfully introduce a new innovative desktop experience.

Resources:

https://logicalread.com/network-management-software/
https://www.dnsstuff.com/network-management
https://www.office1.com/blog/network-management-a-guide-and-best-practices
Network management

N-able N-central® is an IT management solution that enables organizations to manage and track IT devices. The solution comes with key features that include patch management, antivirus protection, backup and disaster recovery. The. Read more

Domotz PRO

Network Management

5.5 Network Management in ATM

Network management standards still need to be adequately addressed. Different parts of ATM’s network management standards are due out in late 1996, but currently there is little support for network management in ATM networks. Currently, the Interim Local Management Interface (ILMI) Specification based on SNMP has been defined [7] to provide network management capabilities to ATM network administrators. ILMI functions for a UNI provide status, configuration, and control information about link and physical layer parameters at the UNI, as well as address registration across the UNI. Since ATM is intended to be implemented in both the local and wide area, network management should be simplified as the the same technology will be used in all levels in an enterprise network. This area is, in large part, considered “for future study” [7] .

Network Management Architecture

7.6 Conclusions

While network management can appear to be a simple function, it is actually a complex set of functions with interesting architectural features. In this chapter we decomposed network management into monitoring, instrumentation, and management, and explored how each of these can be achieved within the network management architecture.

The essence of the network management architecture is in understanding what you want to monitor and manage, determining where you want to locate each network management function, and managing the flows of network management traffic. Depending on the characteristics of the network you are developing, you have a wide range of architectural solutions, from a simple, single-platform system with preconfigured monitoring and management capabilities, to a distributed, hierarchical system where you determine and configure its monitoring and management capabilities.

Popular Network Management Comparisons

Avast Business Pro Plus

PagerDuty

Domotz PRO

LogicMonitor

ManageEngine OpManager

N-central

Netreo

PathSolutions TotalView

NG Firewall

NMIS

ThousandEyes

OpenNMS

The Best Network Management Software

In ranking the following network management tools, we have considered user-friendliness, range of functionality, scalability, and several other factors to help you assess which is best suited to your business’ individual requirements.

network-management-software

SolarWinds Network Configuration Manager (NCM)

NCM

SolarWinds Network Configuration Manager (NCM) is a versatile and user-friendly market-leading solution. As a tool built on the unique SolarWinds Orion ® Platform, it can be integrated with other SolarWinds products, including SolarWinds Network Performance Monitor. Compatibility with many other SolarWinds tools allows NCM’s functionality to be extended, providing unrivaled network insight.

SolarWinds Kiwi CatTools

SolarWinds Kiwi CatTools

SolarWinds Kiwi ® CatTools was created to support businesses with small networks, delivering an affordable but efficient network management solution. Kiwi CatTools is especially suited to enterprises hoping to implement a solution that can perform bulk changes to configurations across multiple devices concurrently, automate configuration backups, and rapidly roll back to pre-existing configurations when necessary.

ManageEngine Network Configuration Manager

ManageEngine Network Configuration Manager

ManageEngine, like SolarWinds, offers solutions designed for enterprise-grade IT monitoring and management. ManageEngine Network Configuration Manager can manage multiple configurations—like switches, firewalls, and routers—and offers support for multi-vendor environments.

Paessler PRTG Network Monitor

Paessler PRTG Network Monitor

PRTG Network Monitor is a sensor-based network monitoring tool that gives you the choice of thousands of sensors, enabling you to create a purpose-built solution for your needs. This network management tool is extremely versatile. Here are a few of PRTG Network Monitor’s key features:

ConfiBack (open-source)

ConfiBack (open-source)

ConfiBack, though not as versatile as some of its competitors, offers great value. This free tool comes with some surprisingly impressive features and may be a suitable option for those who are looking for a simple but effective network management solution.

Unfortunately, as a free tool, ConfiBack isn’t recommended for business use. This solution doesn’t include user authentication utilities and doesn’t offer patch management. Despite this, ConfiBack may be a good option for those with few network management needs and who are comfortable using open-source tools.

Resources:

https://www.sciencedirect.com/topics/computer-science/network-management
https://www.softwareadvice.com/network-management/
https://logicalread.com/network-management-software/
Network management

This error can have numerous causes and you should read the journal (filter it with -u NetworkManager ). For example, if NetworkManager took too long to establish connection, it will believe that the password is incorrect:

Avast Business Pro Plus

Network Management

หากพูดถึงภาวะเศรษฐกิจในปีนี้ คงไม่เกินจริงไปนักถ้าจะกล่าวว่ามีความท้าทายเกิดขึ้นมากมาย และยังไม่มีใครรู้ได้ว่าอนาคตที่น่าหวาดหวั่นจะจบลงอย่างไร แต่ที่แน่ๆสิ่งที่องค์กรเข้าใจดีแล้วในช่วงสองสามปีที่ผ่านมาก็คือการปรับตัวเข้าสู่ระบบดิจิทัลให้สามารถแข่งขันได้ผ่านออนไลน์ หรือปรับปรุงกระบวนการทำงานเดิมให้มีประสิทธิภาพสูงสุด หนึ่งในหัวใจสำคัญของระบบดิจิทัลก็คือ ‘การเชื่อมต่อ’ ที่ต้องมีประสิทธิภาพและสเถียรภาพโดย 1 ใน 5 กลยุทธ์ของ AIS Business ที่สอดคล้องกับการฝ่าวิกฤติให้ธุรกิจไทยได้ก้าวต่อไปก็คือเรื่อง Intelligence Network ที่สามารถตอบโจทย์ได้อย่างยืดหยุ่นและชาญฉลาดกว่าเดิม วันนี้ทีมงาน TechTalkThai ขอพาทุกท่านไปเจาะลึกกลยุทธ์นี้กันครับ

ในยุคดิจิทัลที่ผู้คนเชื่อมต่อกันผ่านอินเทอร์เน็ต บริษัทห้างร้านและธุรกิจต่างๆ ต่างก็ต้องเปลี่ยนรูปแบบการให้บริการมาอยู่บนโลกออนไลน์ องค์กรภาครัฐ และภาคธุรกิจ ต่างนำเทคโนโลยีเข้ามาสนับสนุนการทำงาน และ Buzzword อย่าง Cloud (คลาวด์) ก็กลายเป็นคำติดหูที่ใช้กันทั่วไป เทคโนโลยีคลาวด์นั้นเข้ามาแทรกซึมในชีวิตประจำวันของทั้งผู้ค้าและผู้ขาย ทั้งเพิ่มประสิทธิภาพในการประมวลผลธุรกรรมต่างๆ เพิ่มความคล่องตัวในการเข้าถึงข้อมูลจากที่ไหนก็ได้ คลาวด์แพลตฟอร์มและแอปพลิเคชันต่างๆ บนระบบคลาวด์เข้ามาเกี่ยวพันกับการดำเนินงานภายในองค์กรอย่างแนบแน่นและเป็นรากฐานโครงสร้างการให้บริการของธุรกิจในยุคนี้อย่างขาดไม่ได้

Front-ends

To configure and have easy access to NetworkManager, most users will want to install an applet. This GUI front-end usually resides in the system tray (or notification area) and allows network selection and configuration of NetworkManager. Various desktop environments have their own applet. Otherwise you can use #nm-applet.

GNOME

KDE Plasma

nm-applet

Be aware that after enabling the tick-box option Make available to other users for a connection, NetworkManager stores the password in plain-text, though the respective file is accessible only to root (or other users via nm-applet ). See #Encrypted Wi-Fi passwords.

The applet can show notifications for events such as connecting to or disconnecting from a WiFi network. For these notifications to display, ensure that you have a notification server installed – see Desktop notifications. If you use the applet without a notification server, you might see some messages in stdout/stderr, and the applet might hang. See [1].

Warning: On i3, if nm-applet is started with the –no-agent option, it is not possible to connect to a new encrypted WiFi network by clicking on the item list because no password input dialogue window will pop out. journal will show no secrets: No agents were available for this request .

Appindicator

networkmanager-dmenu

Alternatively there is networkmanager-dmenu-git AUR which is a small script to manage NetworkManager connections with dmenu or rofi instead of nm-applet . It provides all essential features such as connection to existing NetworkManager wifi or wired connections, connect to new wifi connections, requests passphrase if required, connect to existing VPN connections, enable/disable networking, launch nm-connection-editor GUI, connect to Bluetooth networks.

Benefits of network management software

  • Downtime reduction: Network downtime is a serious issue and can affect businesses tremendously, causing inconvenience, a lack of productivity, and a huge loss of money. Network management software monitors your network health and associated hardware, diagnosing the problems and quickly resolving them, ensuring maximum uptime.
  • Clear visibility: Without clear network visibility of your device, your business may be at risk of recurring problems and errors. Network software management with managed IT, as well as detailed network monitoring, helps you increase and improve your overall network device visibility, resulting in better performance and network traffic monitoring.
  • Higher scalability: With growing network demand comes increasing network complexity, and purely manual management may lead to human error. Equipping your business with robust network management software helps keep pace with evolving network management needs, leading to efficient growth and making you more competitive.
  • Enhanced security: Malicious attacks and hacking are on a rapid rise and are not going to stop anytime soon. That being said, small businesses can’t afford the risk of security breaches. Network management software offers the right protection, ensuring that all the potential risks and threats get immediate attention.

Finding the right network management software that meets your IT management needs can be quite overwhelming. Keep the following considerations in mind when looking for the perfect software to help you narrow down your options:

  • Find a software that meets your business requirements: Select a network management software that can handle all the tasks that your business requires. For instance, if your business needs something to help with network monitoring and performance tracking, be sure that the software vendors you are reviewing have those features.
  • Easy to use and implement: User-friendliness is a critical factor when it comes to purchasing any software, and network management software is no different. Ask yourself while choosing a solution for your business whether or not it’s easy to use and gives you actionable insights in real time.
  • Fits within your budget: Due to budget constraints, cost becomes a concern for many small businesses. With this in mind, be sure to choose a network management software that fulfills all your networking needs but doesn’t drain your pocket at the same time.
  • Must be fully encrypted: Hackers are always looking for vulnerable points to exploit within your business, so it becomes crucial for you to invest in well-encrypted network management software that protects your business networks from all threats.
  • Provide after-sales support: Whenever you are choosing network management software, it’s crucial to keep a keen eye on after-sales service support offerings that should include phone, email, or chat support.

Market trends to understand

  • Increased demand for SASE adoption: Secure Access Service Edge (SASE) technology is an emerging security technology that provides secure access to applications and data located in the cloud or on-premises. SASE helps organizations to protect their sensitive information while allowing authorized users to securely access the information from any device, anywhere. As per Gartner’s predictions, by 2025, around 60% of businesses will have clear plans and roadmaps for SASE adoption.
  • Software-defined wide-area networking (SD-WAN) tech adoption: The move toward remote work has made it imperative for remote workers to use software to access their company’s network. Using SD-WAN software, they can access company-wide area networks (WAN) using only software-based entry points. Gartner forecasts that by the end of 2023, 60% of enterprises will implement SD-WAN to increase network agility and improve support for cloud apps.

Note: The applications mentioned in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

Resources:

https://www.techtalkthai.com/category/networking/network-management/
https://wiki.archlinux.org/title/NetworkManager
https://www.softwareadvice.com/network-management/

Overview of Dynamics 365 Sales

When creating a sales forecast, we recommend you combine your data from your potential sales with historical data and carefully estimate future revenue to account for differences in market conditions, as well as your business’s growth rate.

Sales data: How to analyze sales data and a sample Excel spreadsheet

Sales data is a term that includes a large array of metrics but, broadly speaking, if you can measure something in relation to the sales process, it’s viable sales data. Modern software like Cloud CRM solutions can help you collect this data, but it’s important to learn how to read this data to understand what it means for your business and where you can improve.

With such an expansive sales data definition, it can be hard to know where to focus your efforts—especially if you also have to spend time selling. Should you be monitoring the average time deals spend in your pipeline or the engagement rate of your automated email campaign? Would your sales forecast benefit more from an analysis of successful meeting rates or your average deal size?

With the right sales analysis tools, you’ll have a wealth of information and be able to spot trends that will empower you and your team and provide better sales forecasts and goals for the rest of the organization.

View the Comparison chart

Meet buyers where they are

CapabilityDescriptionReference links
Know the exact customer to engageShorten the sales cycle with a single workspace that has everything that sellers need to engage the right customer, stay focused, maximize productivity.Administrator: Configure the sales accelerator
Seller: Prioritize your sales pipeline by using the work list
Complete the next best activityHelp sellers focus by giving them clear and achievable sales activities, prioritized through artificial intelligence (AI) and predictive scoring.Administrator: Configure the sales accelerator
Seller: Prioritize your sales pipeline by using the work list
Communicate with effective call techniquesConverse with empathy by employing AI-powered conversation intelligence to detect customer emotion, sentiment, and priorities.Administrator: First-run setup experience for conversation intelligence
Seller: View and understand call summary page
Connect across channelsStreamline selling with integrated multichannel communications such as, soft phone dialer, Microsoft Teams dialer, and email templates.Administrator:
– Integrate a sample softphone with Dynamics 365 Sales
– Configure Microsoft Teams dialer
– Set up enhanced email
Seller:
– Call a customer
– Send email using the enhanced email experience
Meet and collaborate virtuallyProvide coordinated virtual engagement with an enterprise collaboration hub that brings together colleagues, customers, and contextual customer data.Administrator: Install and set up Microsoft Teams integration
Seller: Basic Collaboration experience for Microsoft Teams integration with customer engagement apps in Dynamics 365
Gather and act on customer feedbackSee the customer’s point of view and improve sales engagement by incorporating survey insights from Dynamics 365 Customer Voice—included with Dynamics 365 Sales.Dynamics 365 Customer Voice documentation

Build relationships

CapabilityDescriptionReference link
Get insights from LinkedIn Sales NavigatorWithin a unified experience from Dynamics 365, view contextual LinkedIn profiles and insights as part of account, contact, lead, and opportunities records.Administrator: Integrate LinkedIn Sales Navigator solutions for Dynamics 365 Sales
Sales manager/Seller: How to sync LinkedIn leads by using Dynamics 365 Connector for LinkedIn Lead Gen Forms
Find new buyersSee recommended leads and discover mutual connections who can provide a warm introduction.Administrator:
– Integrate LinkedIn Sales Navigator solutions for Dynamics 365 Sales
– Configure who knows whom
Seller:
-How to sync LinkedIn leads by using Dynamics 365 Connector for LinkedIn Lead Gen Forms
– How to get introduced to a lead
Keep track of buyersWithin a unified experience from Dynamics 365 Sales, find out when contacts change jobs and visualize relationships between contacts with interactive org charts.Administrator: Integrate LinkedIn Sales Navigator solutions for Dynamics 365 Sales
Sales manager/Seller: How to sync LinkedIn leads by using Dynamics 365 Connector for LinkedIn Lead Gen Forms
Get a unified view of interactionsUse a comprehensive timeline across Dynamics 365, Microsoft 365, and LinkedIn Sales Navigator to deliver consistent experiences.Administrator: Integrate LinkedIn Sales Navigator solutions for Dynamics 365 Sales
Sales manager/Seller: How to sync LinkedIn leads by using Dynamics 365 Connector for LinkedIn Lead Gen Forms
Identify customers who need attentionTrack relationships with a single score based on signals from Dynamics 365 and Microsoft 365 that reveal relationship health and risks.Administrator: Configure relationship analytics and health
Seller: Use relationship analytics to gather KPIs
Know how to engage customersGet proactive guidance on topics such as personalized talking points, internal relationships, icebreakers, and next best actions to move relationships forward.Administrator: Configure talking points
Seller: Know conversation starters for your customers

Collaborate seamlessly

CapabilityDescriptionReference link
Gain visibility into the right dataAccess customer data and insights in Microsoft Teams to collaborate productively within the sales team.Administrator: Install and set up Microsoft Teams integration
Seller: Basic Collaboration experience for Microsoft Teams integration with customer engagement apps in Dynamics 365
Communicate in contextUse embedded Microsoft Teams chats in Dynamics 365 for real-time collaboration within the sales team.Administrator: Install and set up Microsoft Teams integration
Seller: Enhanced Collaboration Experience with Microsoft Teams

Sources:

https://www.pipedrive.com/en/blog/sales-data
https://docs.microsoft.com/en-us/dynamics365/sales/overview

IT white papers

But a great way to add some visual interest to your white paper layout is to pick an accent color that you can use to make parts of your page pop. For example, this content marketing white paper template contrasts two cool corporate blue accents:

White paper example - CodinGame

White paper examples we’ll cover (click to jump ahead):

Businesses write white papers for a number of reasons. It’s a great document to showcase a company’s expertise in the field and to win over investors. A white paper can also be used for marketing purposes and brand awareness.

1. Create an eye-catching white paper cover page

Employment Engagement White Paper Template

2. Highlight key takeaways to summarize the information in your white paper template

Blue Simple Social Media White Paper Examples

Modern Marketing White Paper Examples

Pro Tip: Not sure which template is right for your use case? Venngage has a massive catalog of 500+ professional and engaging templates you can customize today. No more boring Word documents or endlessly struggling with expensive design tools. Browse our white paper templates.

3. Incorporate photos in your white paper layout which resemble your target users.

Health White Paper Template

Account Information

Username must be unique. Password must be a minimum of 6 characters and have any 3 of the 4 items: a number (0 through 9), a special character (such as !, $, #, %), an uppercase character (A through Z) or a lowercase (a through z) character (no spaces).

TechRepublic’s Resource Library is the web’s largest directory of free vendor-supplied technical content. Take advantage of the library’s white papers on an array of topics, from Big Data to cloud computing, mobility to security.

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Is Your Data Ready for AI?

Is Your Data Ready for AI?

As tech and business leaders envision new AI experiences that accelerate transformation and business growth, it is on you to bring that vision to life through an AI-first data strategy. This eBook details eight steps to creating a data strategy that embodies an AI-first mentality. Learn how to master the transience of data in AI .

Is Your Tech Ready For Customer Obsession?

Is Your Tech Ready For Customer Obsession?

Setting your organization on the path to customer obsession means modernizing, consolidating, and simplifying your tech stack. This includes sifting through the sea of emerging technologies to identify which will be most effective in delivering an exceptional customer experience. Shifting your technology portfolio to win, serve, and retain customers is not a quick fix. In .

Modernizing Technology Architecture And Delivery

Modernizing Technology Architecture And Delivery

Your business and technology leaders have a vision: to drive business performance with modern technology that adapts to changing customer and employee expectations. It is up to you to bring this bold, new vision to life with a flexible technology architecture and delivery model that enables digital and business transformation success. This eBook introduces a .

Ransomware: A Beginner’s Guide to Threat Detection

Ransomware: A Beginner’s Guide to Threat Detection

If you have been following the news, you’ll have most certainly been bombarded by the term ransomware. Almost every week, another large company publicly discloses being impacted by this type of attack. Due to the increased awareness of ransomware, one may think that this is a new phenomenon. But it’s not. This whitepaper introduces you .

Adopting a Technology Rotation Program from Dell Improves Operational and Cost Efficiencies for Servers

Adopting a Technology Rotation Program from Dell Improves Operational and Cost Efficiencies for Servers

Dell server customers interviewed are achieving a 26% savings over six years when they use Technology Rotation for their server needs compared to purchasing servers. To understand the benefits of server refreshes and costs associated with aging server infrastructure, IDC conducted two analyses based on interviews with study participants that inform this research: A before/after .

The Business Value of Dell’s Technology Rotation Program

The Business Value of Dell’s Technology Rotation Program

Digital infrastructure resiliency is a top priority for most organizations: IDC research indicates that 59% of organizations are focused on reducing the time and effort to manage their technology investments. Organizations are focused on improving operational efficiencies, business agility, user satisfaction levels, and meeting sustainability goals. Dell’s technology rotation program helps organizations achieve these goals: .

Adopting a Technology Rotation Program from Dell Improves Operational and Cost Efficiencies for Storage

Handling your white paper leads

When it comes to content marketing, however, the most common use for white papers over the last several years has become lead generation. In chapter 6, we discussed how to bring readers to your white paper and capture their information.

Once you’ve properly gated your white paper and set up a solid distribution strategy, it’s time to think about how you’ll handle the leads that come in. If not properly tracked and nurtured, leads will quickly become cold and won’t lead to increased sales for your company. So how do you follow up with leads and maximize the opportunity you’ve created with your white paper?

How to track your white paper leads

The buyer’s journey outlines the steps a person goes through, from becoming aware of a problem they have, to learning about different solutions to that problem, to eventually purchasing a product or service (hopefully yours) that solves their problem.

White paper customer journey

To maximize the chances your new leads become paying customers, you must take the abstract concept of a buyer’s journey and map it to your specific content ecosystem. The actions your prospects take on your website can be indicative of what stage of the journey they’re in.

For example, you may see someone read a blog post on your site, then come back a day later to get your white paper, and then finally sign up for a free trial or an email list. After that, they might decide to make a purchase. As patterns begin to emerge around the journey your customers take, you’ll learn what actions on your part can help them to advance.

There are many tools available to help you analyze this journey for yourself. Google Analytics is probably the most widely used. It lets you track and compile data regarding user behavior on your website. You can define goals and generate reports that will show you steps users tend to take before completing those goals.

Targeting stages of the buyer’s journey

The question you should seek to answer is, where does it provide the most value to your potential customers? Do you see greater success when accessing your gated white paper is a prospect’s first interaction with your company? Or is it perhaps more effective to use it as an offer once visitors have returned a second (or third) time to your site?

You can see that white papers don’t exist in isolation but act as a member of an ecosystem. The related blog posts, landing pages, emails, social messages, and follow up sequences must all be carefully orchestrated and properly timed.

Following up with your leads

    If, for example, your white paper targets the awareness stage and the leads you gather are relatively unfamiliar with your company, it might be smart to enroll them in an email sequence that highlights other pieces of content on your site such as blog posts that are relevant to the topic they showed interest in.

Be prepared to write a lot more content

By this point, you should have all the ingredients you need to make your white paper a rousing success. However, you’ll notice by now the reality that your white paper fits into a larger ecosystem of marketing actions and content.

From white papers, to blog posts, to podcasts, the type of content that will drive conversions for your business is something you’ll discover over time. What’s certain is that one type won’t satisfy all your audience’s needs. Because of that, you should be prepared to fill the rest of your buyer’s journey with other appropriate content.

This means lots of writing. There’s no way around that. It means coming up with content ideas, creating them, distributing them, and measuring their success — then rinsing and repeating. After this primer, you should be fully equipped for success writing not only white papers but whatever content you choose along your journey.

Resources:

https://venngage.com/blog/white-paper-examples/
https://www.techrepublic.com/resource-library/content-type/whitepapers/
https://www.foleon.com/topics/how-to-write-and-format-a-white-paper
IT white papers

Der Zeitaufwand für das Erstellen eines wirklich guten White Papers – und das sollte in jedem Fall dein Ziel sein – beläuft sich, je nach Komplexität des Themas und eigener Fachkenntnis, auf 30 – 50 Arbeitsstunden.

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White Paper: Benefit of Embedded Edge Database

Smart sensors and devices are becoming an important part of the Internet of Things. They are continuously changing the way we automate our jobs by employing intelligent systems to improve production of factories, manage smart home energy to monitor and reduce energy costs, and even automate transportation to improve driver safety. Sensors on Edge networks are transmitting data that must be processed for online and offline data analysis so the system can analyze the large quantity flow of data and only store the most valuable information.

The world that we live in is continuously transforming. The way energy is managed at home, the way medical devices manage and monitor our personal health data, and the way devices inside robots improve the production of a factory are all changing. Sensors, sophisticated chips, and an exceptional number of objects are embedded everywhere and are becoming more important in our daily lives in order to produce, transmit and receive data.

White Paper: Confident Memory Management on Embedded Devices

Embedded software applications face many challenges that are not present on desktop computers. Memory allocation is an important factor for providing the performance and reliability that is necessary on an embedded device. Storing, organizing, and sharing data makes up a large part of the memory requirements for an application. A device application can use an embedded database library to manage memory more effectively, by both imposing bounds on memory usage and analyzing worst-case behavior in a consistent way.

Data modeling is a design technique used by developers to help understand complex problems involving interrelated information. This technique originates in enterprise databases where hundreds of tables can store billions of records.

CyberSecOp.com

Cyber Security & IT Security White Papers and Resource Library: CyberSecoOP Resource Library on of the web’s largest directories of free technical content. Take advantage of the library’s white papers on various topics, from information security, big data, cloud computing, data management, and compliance to mobility.

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Keep up to date with the latest Information Security and IT Security white paper

Your #1 place for Information Security, Cyber Security & IT Security White Papers, Enterprise Security and Expert Insights from Information Security Professionals. A global cooperative cyber threat / internet security monitor and alert system providing insight from a security prospective, this blog tackle major security solutions, InfoSec hacks, tricks and solutions white paper.

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CyberSecOp provides high-end cyber security consulting services and incident response support for organizations worldwide. Our cyber security customer service support can be contacted using the Contact Us form, or you can reach our live customer service representatives 24/7 using our Live Chat and 866-973-2677.

What Does Cybersecurity Compliance Mean?

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CyberSecOp is an ISO 27001 Certified Cyber Security Consulting Firm

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Wie bringst du dein White Paper an deine Zielkunden?

landing page fuer whitepaper

Wie du nunmehr festgestellt hast, hat sich das Konsum- und Kaufverhalten deiner Interessenten und potenziellen Kunden im Internet in den letzten Jahren grundlegend geändert. Nicht mehr der Spontankauf steht im Vordergrund, sondern die Informationsbeschaffung und der Vergleich von Angeboten.

Die Folge dieser Anpassung an die Kundenwünsche seitens Google führte und führt auch in Zukunft dazu, dass Websites, welche minderwertigen oder mageren Content ohne Nutzen und Mehrwert liefern, in den Suchergebnissen weit nach hinten rutschen und von den Interessenten nicht mehr gefunden und besucht werden.

Diese Leads, hinter denen sich nichts anderes verbirgt als Interessenten an deinem Produkt oder deiner Dienstleistung, kannst du mit etwas Geschick und Fingerspitzengefühl zu treuen Kontakten und zahlenden Kunden machen. Immer vorausgesetzt, du lieferst weiterhin wertvolle Informationen und hohe Qualität.

Natürlich wissen wir, dass die Recherche und die Erstellung eines qualitativ hochwertigen White Papers viel Zeit brauchen – wie bereits erwähnt, beläuft sich der Zeitaufwand auf etwa 30 – 50 Arbeitsstunden. Unsere Erfahrung auf dem Gebiet zeigt jedoch, dass sich ein solches White Paper in jedem Fall rechnet. Egal, ob es von einem externen Spezialisten erstellt oder in mühevoller Kleinarbeit selbst zusammengestellt wurde.

Mit White Papers hältst du das Risiko, von Google wegen minderwertiger Inhalte abgestraft zu werden nicht nur von deiner Website und deinem Unternehmen fern, sondern du springst damit sogar auf den Zug auf, dessen Richtung der Konsument vorgibt, und orientierst dich an dessen Bedürfnissen.

Und wenn wir eines aus den Veränderungen im Online-Business der letzten Jahre gelernt haben, dann ist es Folgendes: Wenn du diesen Weg gehst, wird es dir der Kunde mit Loyalität und schlussendlich mit der Inanspruchnahme deines Angebotes danken.

zitat michael stelzner

Einige persönliche Worte des Autors

siegfried ferlin autor

Sollte es daran liegen, dass dir die Zeit für ein effektives Content Marketing fehlt oder du nicht über die notwendigen personellen Ressourcen verfügst, dann ist das kein Problem. Kontaktiere uns für ein unverbindliches Gespräch, wir unterstützen dich gerne und finden gemeinsam eine Lösung. Solltest du zum Thema White Paper noch irgendwelche Fragen haben, wende dich vertrauensvoll an mich oder einen unserer Spezialisten.

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Resources:

https://www.ittia.com/resources/white-papers
https://cybersecop.com/white-paper-resource-library
https://www.ithelps-digital.com/de/blog/online-marketing/white-paper
IT white papers

Intelligent embedded systems and devices that produce and consume information are the basis for innovative new products that make informed decisions to improve our everyday lives. While these products span every market, including medical devices, industrial automation, home automation, appliances, automotive, and many more, their defining characteristic is the capacity to both collect and process data.

CyberSecOp’s Advanced Threat Intelligence Service

White Paper: Benefit of Embedded Edge Database

Smart sensors and devices are becoming an important part of the Internet of Things. They are continuously changing the way we automate our jobs by employing intelligent systems to improve production of factories, manage smart home energy to monitor and reduce energy costs, and even automate transportation to improve driver safety. Sensors on Edge networks are transmitting data that must be processed for online and offline data analysis so the system can analyze the large quantity flow of data and only store the most valuable information.

The world that we live in is continuously transforming. The way energy is managed at home, the way medical devices manage and monitor our personal health data, and the way devices inside robots improve the production of a factory are all changing. Sensors, sophisticated chips, and an exceptional number of objects are embedded everywhere and are becoming more important in our daily lives in order to produce, transmit and receive data.

White Paper: Confident Memory Management on Embedded Devices

Embedded software applications face many challenges that are not present on desktop computers. Memory allocation is an important factor for providing the performance and reliability that is necessary on an embedded device. Storing, organizing, and sharing data makes up a large part of the memory requirements for an application. A device application can use an embedded database library to manage memory more effectively, by both imposing bounds on memory usage and analyzing worst-case behavior in a consistent way.

Data modeling is a design technique used by developers to help understand complex problems involving interrelated information. This technique originates in enterprise databases where hundreds of tables can store billions of records.

Your Trusted Security Consulting Partner

CyberSecOp provides high-end cyber security consulting services and incident response support for organizations worldwide. Our cyber security customer service support can be contacted using the Contact Us form, or you can reach our live customer service representatives 24/7 using our Live Chat and 866-973-2677.

What Does Cybersecurity Compliance Mean?

Ransomware Protection with Zero Trust Security

Cyber Security Breach Defense & Ransomware Risk Reduction

CyberSecOp is an ISO 27001 Certified Cyber Security Consulting Firm

Top 14 Cyber Security Vendor Due Diligence Questions

Resources:

https://www.ittia.com/resources/white-papers
https://cybersecop.com/white-paper-resource-library
https://www.cigniti.com/resources/white-papers/

FAQs on the 2020 Form W-4

When filling out the Multiple Jobs Worksheet, the first thing you will need to differentiate is whether you have two jobs (including both you and your spouse), or three, or more. If you and your spouse each have one job, then you’ll complete line 1 on the worksheet. If you have two jobs and your spouse does not work, you will also complete line 1.

How to Fill Out Form W-4 in 2022

Amy Fontinelle has more than 15 years of experience covering personal finance—insurance, home ownership, retirement planning, financial aid, budgeting, and credit cards—as well corporate finance and accounting, economics, and investing. In addition to Investopedia, she has written for Forbes Advisor, The Motley Fool, Credible, and Insider and is the managing editor of an economics journal. She is a graduate of Washington University in St. Louis.

Lea Uradu, J.D. is graduate of the University of Maryland School of Law, a Maryland State Registered Tax Preparer, State Certified Notary Public, Certified VITA Tax Preparer, IRS Annual Filing Season Program Participant, Tax Writer, and Founder of L.A.W. Tax Resolution Services. Lea has worked with hundreds of federal individual and expat tax clients.

In 2020, major changes were made to Form W-4, the form every employee has to fill out to determine the amount of taxes that are withheld from each paycheck. The Internal Revenue Service (IRS) said it revised the form to increase its transparency and the accuracy of the payroll withholding system.

The new Form W-4 does not ask employees to indicate personal exemptions or dependency exemptions, which are no longer relevant. It does, however, ask how many dependents you can claim. It also asks whether you wish to increase or decrease your withholding amount based on certain factors like a second job or your eligibility for itemized deductions.

Key Takeaways

Employee FAQs

5. My tax situation is simple. Do I have to complete all of the steps?

No. The form is divided into 5 steps. The only two steps required for all employees are Step 1, where you enter personal information like your name and filing status, and Step 5, where you sign the form. Complete Steps 2 – 4 only if they apply to you. Doing so will make your withholding more accurately match your liability.

6. What happens if I only fill out Step 1 and then sign the form?

7. When should I increase my withholding?

If you do not make adjustments to your withholding for these situations, you will very likely owe additional tax when filing your tax return, and you may owe penalties. For income from sources other than jobs, you can pay estimated tax instead of having extra withholding.

8. When should I decrease my withholding?

9. I want a refund when I file my tax return. How should I complete the redesigned Form W-4?

The redesigned Form W-4 makes it easier for you to have your withholding match your tax liability. But if you prefer to have more tax than necessary withheld from each paycheck, you will get that money back as a refund when you file your tax return (keep in mind though you do not earn interest on the amount you overpay). The simplest way to increase your withholding is to enter in Step 4(c) the additional amount you would like your employer to withhold from each paycheck. Note, even if you don’t have any income tax withheld from your wages, you may get a refund if you are eligible for tax credits such as the Earned Income Credit, the Additional Child Tax Credit, or American Opportunity Credit.

10. Why do I need to account for multiple jobs (Step 2)? I have never done that before.

Tax rates increase as income rises, and only one standard deduction can be claimed on each tax return, regardless of the number of jobs. Therefore, if you have more than one job at a time or are married filing jointly and both you and your spouse work, more money should usually be withheld from the combined pay for all the jobs than would be withheld if each job was considered by itself. Adjustments to your withholding must be made to avoid owing additional tax, and potentially penalties, when you file your tax return. All of this has been true for many years; it did not change with the recent tax law changes. The old Form W-4 accounted for multiple jobs using detailed instructions and worksheets that many employees may have overlooked. Step 2 of the redesigned Form W-4 lists three different options you should choose from to make the necessary withholding adjustments. Note that, to be accurate, you should furnish a 2020 Form W-4 for all of these jobs.

11. Which option in Step 2 should I use to account for my multiple jobs? Which is most accurate? What if I don’t want to reveal to my employer on my W-4 that I have a second job?

  • Step 2(a): For maximum accuracy and privacy, use the Tax Withholding Estimator at www.irs.gov/W4app. You will generally be guided to enter an additional amount to withhold in Step 4(c). While you will need to know the approximate amount of pay for each job, you will enter the additional amount of withholding in Step 4(c) on the Form W-4 for only one of the jobs. If pay for any of the jobs changes significantly, you will need to use the Tax Withholding Estimator again and furnish a new Form W-4 to change the amount in Step 4(c) to have accurate withholding.
  • Step 2(b): If you do not have access to the Tax Withholding Estimator but wish to have roughly accurate withholding and retain privacy, you may use the Multiple Jobs Worksheet on page 3. You will be guided to enter an additional amount to withhold in Step 4(c). While you will need to know the approximate amount of pay for each job, you will enter the additional amount of withholding in Step 4(c) on the Form W-4 for only one of the jobs. If a change in pay for any of the jobs changes the additional withholding amount in the lookup table used with this worksheet, you will need to furnish a new Form W-4 to change the amount in Step 4(c) to have accurate withholding. If you (and your spouse) have a total of only two jobs and the pay at the higher paying job is more than double the pay at the lower paying job, this option is generally more accurate than choosing Step 2(c). If the pay at each job is more similar, choosing Step 2(c) is more accurate than choosing Step 2(b).
  • Step 2(c): If you (and your spouse) have a total of only two jobs held at the same time, you may check the box in Step 2(c) on the Forms W-4 for both jobs. That is, to use this option, you should complete a Form W-4 for each job with the box in Step 2(c) checked. The standard deduction and tax brackets will be cut in half for each job to calculate withholding. You will not need to furnish a new Form W-4 to account for pay changes at either job. This option is accurate for jobs with similar pay; otherwise more tax than necessary may be withheld from your wages. This extra amount will be larger the greater the difference in pay is between the two jobs.

Sources:

https://www.investopedia.com/articles/personal-finance/081214/filling-out-your-w4-form.asp
https://www.irs.gov/newsroom/faqs-on-the-2020-form-w-4
https://www.bankrate.com/taxes/how-to-fill-out-form-w4/

How to Write an Amazon Book Description That Sells

Frankly I don’t like it. I’ve seen hundreds of amazon books, and every description sounds exactly the same. The same choice of words, the same structure, there are always questions thrown in the mix as well. Thanks to that, instead of showing the style of the novel, the description is just a plain template. It’s fine for new readers, but for someone who has seen a lot, it start becoming boring and discourages from reading these books. I am still wondering if one person is responsible for every single book description in amazon. And seeing: "just like Harry Potter", "another Lord of the Right" is not encouraging. P.S. Sorry for my rant, this is the first article that came into my radar

mailerlite course ad with laptop

How to Craft the Perfect Amazon Book Description

I was catching up with my friend the other day. He just got back from a huge trip to South East Asia and he was telling me about his adventures, the parties, and the delicious food.

“One day I was walking down the street and a restaurant smelled so good I had to go inside. They handed me a menu, and what do I see in big bolded letters on the first page? “ Fried Crap!”. I didn’t eat there.”

As an author, it’s your job to make sure your readers get excited about your book. You need to set the stage properly that triggers their emotions, leaving them eager to buy and start reading.

See, sometimes people are going to buy your book without thinking much. Sometimes they’re just going to stumble upon your book randomly and want to try it out, just like my friend and the Cambodian restaurant.

Now, I’ll be honest. Until summer 2015, I didn’t pay much attention to my Amazon book descriptions. I just provided a quick summary, copied and pasted something from my conclusion, and called it a day. Amazon descriptions can be up to 4,000 characters (usually around 600-700 words), and I kept mine under 2,000 characters.

Then, I realized my mediocre Amazon descriptions probably weren’t helping my book sales, rather they were hurting them. In late October 2015, one of my books became a #1 best seller. I doubt that ever could have happened with a lousy description…

The Headline: Hook readers in

Amazon only displays the first few lines of your product description, meaning you have very limited space to capture a reader’s attention enough to click on your book and find out more. That’s the role of the headline: if a reader’s attention isn’t grabbed straight off the bat, then you’ve already lost them.

Having an effusive and descriptive pull quote for your first line is really effective, and you’ll see the technique used time and again by bestsellers and newcomers alike. Whether your reviews are editorial or reader reviews from Amazon or Goodreads, add them into your description. Word-of-mouth recommendations are great conversion tools.

However, if you don’t have any suitable reviews or sales stats to speak of (yet), make sure that your first sentence features a snappy, irresistible hook. The key to a good headline is to include keywords that people on the hunt for their next read will immediately recognize. This could be:

TIPS FOR FICTION…

Here’s an example of a self-publishing author using social validation to hook readers in. “The million-selling series starts here,” it says, letting readers know that these books are really popular.

Not only is it a quote from an internationally-renowned newspaper, it highlights Mark Dawson’s central marketing message: “If you like Jack Reacher, you’ll also like my John Milton books.” Just look at Mark’s cover designs and you’ll see that this Reacher connection is no coincidence.

You might be thinking that as a budding author, you don’t have a ton of accolades to start with. No problem! You can still give readers something to latch on to: perhaps an evocative tagline or a punchy story hook. Your aim is to appeal to fans of your genre, so browse through the bestselling books in your category and see how they go about capturing a reader’s attention. Here’s our own made-up headline:

What Your Amazon Book Description Has to Do

So, OK, your book description has to push people into hitting that “Look Inside” feature. That’s the step which defines success. But how do you actually accomplish that goal? How do you write Amazon book descriptions that really sell the book and compel the reader?

So let’s say, like me, you are a crime novelist. I’m going to assume that you’ve set your keywords and categories correctly. (Not sure about them? Check here for guest blogger, Dave Gaughran’s super-expert guide.)

They want to find themselves trapped in a place, where the only way out is to read your book. (And they probably need to be nudged towards that course of action.)

So how exactly do you do it? How do you nudge the reader to set out on a book-length journey with you . . . when you only have maybe 150 words to convince them to take the trip?

Amazon Kindle Rankings E-Book

Dave, I keep hearing about HTML and it scares the life out of me. Are we supposed to learn it? I can’t imagine how. Surely, I can publish my book description in Word? Thanks.

Wow. Just WOW. This was stupendously helpful. My book has been up on Amazon since January (with a February launch). I had no idea what I was doing and had to make do with what I could manage to not have look messed up in my description (a much abbreviated and formless thing). NOW I finally thought to look up the html code. Of COURSE I found it here on Kindlepreneur. (Insert forehead smacking!) Why didn’t I look here ages ago?? My new description is UP and looks just like I wanted it to six months ago. THANK YOU SO MUCH DAVE. And go Red Sox!! 😀

Hi Dave
I am new in this publishing space and trying to set up my Amazon KDP account. Why do i need to convert to html for book description when using word? i am a bit confused.
Thank you
Patience

When you are entering your book description into KDP, it used to be that you had to enter the description in html if you wanted any kind of special formatting. Though that might have changed recently. Let me check on that. We may need to modify the generator.

More Book Description Best Practices

1. Mindset Shift: It’s an Ad, Not a Summary

Don’t think of the book description as a synopsis. So many authors want to put everything about their book in this section. Resist that urge (you can do that with book blurbs, which are a different thing).

It’s an advertisement. An elevator pitch. Think of it like a verbal book trailer for your book. It’s designed to make people want to read your book. You want them to feel a call to action to buy it.

2. Use Compelling Keywords

For example, if Sports Illustrated does a book you’d want to not only say Sports Illustrated Magazine but also mention the names of the A-list athletes in the book.

3. Keep It Short

4. Simple Writing

Keep the writing simple. Use short, clear sentences. You don’t want anyone to struggle to comprehend what you’re trying to convey because you’ve strung too many ideas together in one long run-on sentence.

5. Write as the Publisher, Not the Author

This will probably be obvious to you, but the book description should always be in a third person objective voice, and never your author voice. It is always written as someone else describing your book to potential customers.

6. No Insecurity

Don’t compare your book to other books. I see this all the time, and all it does is make the book (and the author) immediately look inferior. Plus, a reader may hate the book you are comparing yourself to and you’ll lose them.

7. Don’t Insist on Doing it Yourself

They’re too close to the material and too emotionally invested. If this is the case, we recommend either asking a friend to help, or going to a professional editor or even better—a professional copywriter—for assistance.

References:

https://mfishbein.com/book-description/
https://blog.reedsy.com/book-description/
https://jerichowriters.com/write-amazon-book-descriptions-that-sell-examples-template/
https://kindlepreneur.com/amazon-book-description-generator/
https://scribemedia.com/write-book-description/

georges braque, the portuguese, 1911

georges braque, the portuguese, 1911

To understand Cubism it helps to go back to Cézanne’s still life paintings or even further, to the Renaissance. Let me use an example that worked nicely in the classroom. I was lecturing, trying to untangle Cubism while drinking incresingly cold coffee from a paper cup. I set the cup on the desk in the front of the room and said, “If I were a Renaissance artist in mid-15th century Italy painting that cup on that table, I would position myself at particular point in space and construct the surrounding objects and space frozen in that spot and from that single perspective. On the other hand, if this was the late 19th century and I was Cézanne, I might allow myself to open this view up quite a bit. Perhaps I would focus on, and record, the perceptual changes of shape and line that result when I shift my weight from one leg to the other or when I lean in toward the cup to get a closer look. I might even allow myself to render slightly around the far side of the paper cup since, as Cézanne, I am interested in vision and memory working together. Finally, if I were Braque or Picasso in the early 20th century, I would want to express even more on the canvas. I would not be satisfied with the limiting conventions of Renaissance perspective nor even with the initial explorations of the master Cézanne.
As a Cubist, I want to express my total visual understanding of the paper coffee cup. I want more than the Renaissance painter or even Cézanne, I want to express the entire cup simultaneously on the static surface of the canvas since I can hold all that visual information in my memory. I want to render the cup’s front, its sides, its back, and its inner walls, its bottom from both inside and out, and I want to do this on a flat canvas. How can this be done? The answer is provided by The Portuguese. In this canvas, everything was fractured. The guitar player and the dock was just so many pieces of broken form, almost broken glass. By breaking these objects into smaller elements, Braque and Picasso are able to overcome the unified singularity of an object and instead transform it into an object of vision. At this point the class began to look a little confused, so I turned back to the paper cup and began to tear it into pieces (I had finished the coffee). If I want to be able to show you both the back and front and inside and outside simultaneously, I can fragment the object. Basically, this is the strategy of the Cubists. – from smarthistory

The painting is one of the earliest cubist paintings. While it is frequently mentioned in monographs, textbooks and articles on the artist as well as Cubism, this painting has never been a source of serious controversy. Most of his paintings consist of still lives which are remarkable for their low-key colour harmonies, robust construction, and serene, meditative quality. Cubism is the technique that was used in the creation of the Portuguese painting. Georges Braque introduced this technique of painting in 1911. The painting features stencilled letters BAL and numerals under them. The painter first introduced the still life technique in 1910 before introducing the Cubism style.
While working on this painting, Georges Braque combined the two techniques to come up with the Portuguese. The stencilled numbers and letters in the art are the assertions of realistic intentions of the Cubism technique. In the painting, the stencilled or written letters across the surface represent the most conclusive ways of emphasizing the picture’s two-dimensional character and they also help stress the quality of the artwork. The Portuguese painting marks an interesting stage and point in the development of Georges’ arts. At the top right-hand corner of the painting, there are D BAL letters and numerals under them. Although Georges had included various numbers as well as letters into the painting, they were the representational elements of the art.

By 1911, Braque and Picasso paired up and the analytical phase became full blown. “Man and Guitar” is an example of this phase. It is characterized by the natural colors of brown, gray, and green (Braque). It seems to have many views, the space is flattened, and it has a kind of broken contour. Braque began to use the stenciling technique to create a feeling of autonomy as such in “The Portuguese” lettering. He also created what is exclaimed the first pasted-paper picture by using wallpaper in “Fruit Dish and Glass.”
Braque admired the work of the Fauves, who were a small group of artists that were known for their wild, vibrant art style. Along with the admiration of the explosion of colors, Braque followed the works of Matisse, Duffy, Derain, and others (Bordvick).

Georges braque, the portuguese, 1911
To understand Cubism it helps to go back to Cézanne’s still life paintings or even further, to the Renaissance. Let me use an example that worked nicely in the classroom. I was lecturing, trying to untangle Cubism while drinking incresingly cold coffee from a paper cup. I set the cup on the desk in the front of the room and said, “If I were a Renaissance artist in mid-15th century Italy painting that cup on that table, I would position myself at particular point in space and construct the surrounding objects and space frozen in that spot and from that single perspective. On the other hand, if this was the late 19th century and I was Cézanne, I might allow myself to open this view up quite a bit. Perhaps I would focus on, and record, the perceptual changes of shape and line that result when I shift my weight from one leg to the other or when I lean in toward the cup to get a closer look. I might even allow myself to render slightly around the far side of the paper cup since, as Cézanne, I am interested in vision and memory working together. Finally, if I were Braque or Picasso in the early 20th century, I would want to express even more on the canvas. I would not be satisfied with the limiting conventions of Renaissance perspective nor even with the initial explorations of the master Cézanne.
As a Cubist, I want to express my total visual understanding of the paper coffee cup. I want more than the Renaissance painter or even Cézanne, I want to express the entire cup simultaneously on the static surface of the canvas since I can hold all that visual information in my memory. I want to render the cup’s front, its sides, its back, and its inner walls, its bottom from both inside and out, and I want to do this on a flat canvas. How can this be done? The answer is provided by The Portuguese. In this canvas, everything was fractured. The guitar player and the dock was just so many pieces of broken form, almost broken glass. By breaking these objects into smaller elements, Braque and Picasso are able to overcome the unified singularity of an object and instead transform it into an object of vision. At this point the class began to look a little confused, so I turned back to the paper cup and began to tear it into pieces (I had finished the coffee). If I want to be able to show you both the back and front and inside and outside simultaneously, I can fragment the object. Basically, this is the strategy of the Cubists. – from smarthistory

As a Cubist, I want to express my total visual understanding of the paper coffee cup. I want more than the Renaissance painter or even Cézanne, I want to express the entire cup simultaneously on the static surface of the canvas since I can hold all that visual information in my memory. I want to render the cup’s front, its sides, its back, and its inner walls, its bottom from both inside and out, and I want to do this on a flat canvas. How can this be done?
Georges Braque, The Portuguese, 1911, oil on canvas, 116.8 x 81 cm (Kunstmuseum Basel, Basel, Switzerland)

Cloonan, William. “Braque’s Le Portugais and a Portuguese Nun.” French, American Association of Teachers of. The French Review. 1994.
The Portuguese is oil on canvas, completed in 1911 by Braque. In the painting, everything is fractured. The dock and the guitar player were constructed through so many pieces of broken forms, almost as if they were broken glass. By breaking these objects into smaller pieces, Braque was able to overcome the unified single nature of the object, creating a rare vision. The neutral colors make the content unclear. The painting was inspired by memories of a Portuguese musician in Marseilles. Braque uses wallpaper, painted paper and newspaper, along with light brown and dark tones to bring out colors. Henceforth, you will not see the painting for what it is, but search for its meaning in the objects.

References:

http://www.georgesbraque.net/portuguese/
http://www.people.vcu.edu/~djbromle/modern-art/02/Georges-Braque/index.htm
http://grandcentralpark.org/2019/04/19/georges-braque-the-portuguese-analysis/
http://20thcart.tumblr.com/post/63909823111/georges-braquecubism/amp
http://www.georgesbraque.org/the-portuguese.jsp

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klimt

klimt

Klimt
Although Gustav Klimt and his former partner had a falling out, in 1900, the first exhibit which he created for the University of Vienna, was laid out for public display. It was presented at the Paris World Fair, and he won the Grand Prix award for this piece. He continues the work in the university through 1901, even though it is met with criticism by many locals in Vienna.

All art is erotic. ” – Gustav Klimt

All three paintings were destroyed when retreating German forces burned Schloss Immendorf in May 1945. [13] [14]
Klimt travelled little, but trips to Venice and Ravenna, both famous for their beautiful mosaics, most likely inspired his gold technique and his Byzantine imagery. In 1904, he collaborated with other artists on the lavish Palais Stoclet, the home of a wealthy Belgian industrialist that was one of the grandest monuments of the Art Nouveau age. Klimt’s contributions to the dining room, including both Fulfillment and Expectation, were some of his finest decorative works, and as he publicly stated, “probably the ultimate stage of my development of ornament.” [20]

Klimt
Though the Secessionists were known as a group that attempted to break with artistic traditions, their relationship with the past was more complex than a simple forward-looking mentality. Klimt, along with many of his fellow painters and graphic artists, cultivated a keen understanding of the symbolic nature of mythical and allegorical figures and narratives from Greece, Rome, and other ancient civilizations. With his soft colors and uncertain boundaries between elements, Klimt begins the dissolution of the figural in the direction of abstraction, that would come to full force in the years after he left the Secession. This painting exudes thus a sensory conception of the imperial, powerful presence of the Greco-Roman goddess of wisdom, Athena, and the inability of humans to full grasp that, rather than a crisp, detailed visual summation of her persona.
The haziness evokes the contemporaneous exploration of dreams by Sigmund Freud, whose seminal work on the subject would be published in Vienna just two years later. It is tempting to read Klimt’s painting in the context of Freud’s view of dreams as the fulfillment of wishes, which might suggest that the powerful, imperious woman is the object of male desire, but also potentially that the traditional feminine persona must be costumed in order to attain such powerful status.

Klimt
Klimt’s work proves difficult to decipher, and it appears that one of his goals with the painting was to show the ambiguity of human life, simultaneously representing the themes of birth and death. In some ways, it proves highly ironic, as Vienna at the time was one of the major centers of medical research: along with Sigmund Freud, who had just published The Interpretation of Dreams (1899), it was home to the pioneering abdominal surgeon Theodor Billroth. In this respect, Medicine demonstrates how, despite the great inroads the Secession had made in the four years since its founding, the movement had not decisively overturned conservative attitudes towards modern art in Vienna. For Klimt, the entire affair represented an ultimate public humiliation and rejection; he did not exhibit in Vienna for five years after 1903, and he swore off official commissions and withdrew to take on only private portrait commissions or landscapes for the remainder of his career. His trio of University paintings, born into a firestorm of controversy, met their own fiery fate as they found their way into the collections of Jews and became three of Klimt’s many works confiscated by the Nazis. They were incinerated in May 1945 inside the Schloss Immendorf, the lower Austrian castle where they had been stored, by retreating SS troops.
The painting is principally concerned with the dissolution of the real into pure abstract form. Though Klimt depicts Bloch-Bauer as seated, it is nearly impossible to discern the form of the chair or to separate the forms of her clothing from the background. Klimt was largely unconcerned at this time with depicting his sitter’s character, and even less so with providing location and context, omissions that were common in all of Klimt’s earlier portraits. Klimt’s biographer, Frank Whitford, has described the picture as “the most elaborate example of the tyranny of the decorative” in the artist’s work. The use of gold and silver leaf underscores the precious nature of the jewels Bloch-Bauer is wearing, as well as the depths of the love for her felt by Ferdinand, who commissioned the painting. It places the work squarely within Klimt’s “Golden Phase” from the first decade of the 20 th century, wherein he used dozens of gold patterns and shades of the metal in his paintings to create these glittering effects. Not surprisingly, when the Osterreichische Galerie Belvedere received the painting, it was retitled The Lady in Gold, the name by which it is still sometimes known today.

Klimt
Gustav Klimt was an Austrian symbolist painter, whose primary subject was the female body. His paintings, murals, and sketches are marked by a sensual eroticism, which is especially apparent in his pencil drawings. Klimt attended the Vienna University of Arts and Crafts in 1876, and formed the “Company of Artists” with his two brothers and a friend, after which he was awarded the Golden Order of Merit from the Emperor of Vienna. In 1892, his father and one of his brothers died, leaving him responsible for their families. The family tragedy also affected his artistic vision, which helped him develop his own personal style.
Gustav Klimt (July 14, 1862 – February 6, 1918) was an Austrian symbolist painter and one of the most prominent members of the Vienna Secession movement. Klimt is noted for his paintings, murals, sketches, and other objets d’art. Klimt’s primary subject was the female body, and his works are marked by a frank eroticism. In addition to his figurative works, which include allegories and portraits, he painted landscapes. Among the artists of the Vienna Secession, Klimt was the most influenced by Japanese art and its methods.

References:

http://en.m.wikipedia.org/wiki/Gustav_Klimt
http://m.theartstory.org/artist/klimt-gustav/
http://m.theartstory.org/artist/klimt-gustav/artworks/
http://www.wikiart.org/en/gustav-klimt
http://en.m.wikipedia.org/wiki/Gustav_Klimt

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mountain between black and caspian sea

mountain between black and caspian sea

If you’re still haven’t solved the crossword clue Region between Caspian Sea and Black Sea then why not search our database by the letters you have already!
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Mountain between black and caspian sea
The name Caucasus is a Latinized form of Kaukasos, which the ancient Greek geographers and historians used; the Russian Kavkaz is of the same origin. The ultimate derivation is thought to be from Kaz-kaz, the Hittite name for a people living on the southern shore of the Black Sea. This ancient nomenclature reflects the historical importance of the region: in Greek mythology the range was the scene of the sufferings of Prometheus, and the Argonauts sought the Golden Fleece in the land of Colchis (the modern Kolkhida Lowland of Georgia), which nestles against the range on the Black Sea coast. The ranges also became a major land route to the north for cultural diffusion of the Middle Eastern Fertile Crescent civilizations. The peoples of the region have exhibited an extraordinary ethnic and cultural diversity since early times: the Colchians, for example, as described in the 5th century bce by the Greek historian Herodotus, were black-skinned Egyptians, though their true origin remains unclear. In subsequent centuries, successive waves of peoples migrating across Eurasia added to and were molded by the more established groups in the region. Not surprisingly, a greater variety of languages is spoken in Caucasia than in any other area of similar size in the world.
The Greater Caucasus range extends for approximately 750 miles (1,200 km) southeastward across the Caucasian isthmus from the Taman Peninsula, which separates the Black Sea from the Sea of Azov, to the Abşeron Peninsula, which juts into the Caspian Sea east of the oil-rich port of Baku, Azerbaijan. The vast plains and highlands of Ciscaucasia stretch from the northern foothills of the Greater Caucasus to the Kuma-Manych Depression, running from the Sea of Azov to the Caspian Sea. Western Ciscaucasia consists largely of plains, such as the extensive lowland north of the Kuban River that slopes gradually upward to the foothills of the mountains farther south. Central Ciscaucasia includes the Stavropol Upland, characterized mainly by tablelands of limestone or sandstone separated by deep valleys; the Mineralnye Vody-Pyatigorsk zone to the southeast, where Mount Beshtau rises to 4,593 feet (1,400 metres) from the surrounding plateau; and, still farther to the southeast, the Terek and the Sunzha ranges, separated by the Alkhanchurt Valley. Eastern Ciscaucasia is a lowland traversed by the lower Terek River and, to the north beyond the sands of the vast Nogay Steppe, by the Kuma River. Both rivers flow into the Caspian Sea.

References:

http://www.britannica.com/place/Caucasus
http://en.m.wikipedia.org/wiki/Mountains_and_Sea

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